Multi-channel automotive branded content for Rolls Royce
Sector: Automotive | Luxury
Output: Magazine | Website
Rolls-Royce Motor Cars wanted a regular print magazine that echoed the company’s iconic brand values and evoked the bespoke ethos for a discerning, wealthy audience.
Quality of content, design and look and feel were paramount.
The challenge was to create a beautifully crafted title that evoked the ‘bespoke’ ethos of the brand and at the same time cover wide-ranging lifestyle and product content.
Originally commissioned by the UK Rolls-Royce dealership, after just five issues the Rolls-Royce magazine became the official global magazine of the brand. Dialogue created and distributed more than 10k magazines per quarter throughout the UK, EMEA and APAC.
Advertisers were carefully selected to complement the ‘ultra-premium’ aesthetic of the publication.
The magazine which featured luxury lifestyle content such as art, travel, fashion and architecture was also partially ‘regionalised’ to allow each Rolls-Royce dealership in the UK to include information and news from their local area.
In 2016, Dialogue partnered with the brand’s digital agency, AKQA to deliver multichannel content with the same ethos.
‘RR is a lifestyle publication that looks fresh, and enhances the Rolls-Royce brand’
– Brand Ambassador, Jo Brown
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