Multi-Channel Content for Skydive

Brief

In 2009, the British Parachute Association turned to Archant Dialogue to publish their members’ magazine – Skydive the Mag.

A worldwide market leader in skydiving publications, Skydive the Mag is a bimonthly title for BPA members and subscribers with a large and growing international following. It is widely respected as the most authoritative voice in the parachuting world.

Covering key sporting issues that affect skydivers and going out to more than 6,000 UK and international skydivers, it offers the latest skydiving news, features packed with useful ideas, in-depth masterclasses full of techniques, tips and tricks straight from world-class experts, reviews of all the latest gear and all the upcoming events to watch out for.

Solution

But we take pride in going above and beyond to deliver even more to the parachuting world and our relationship with the BPA has grown to include more ways of getting great content to skydivers around the globe in recent years.

In addition to publishing Skydive the Mag and the annual Starter magazine given to everyone after their first jump, handling the title’s social media, delivering the BPA eNewsletter direct to members’ inboxes, publishing not one but two apps and pioneering BPA Skydive the Expo as the biggest and best skydiving event in Europe, the team have even found the time to jump out of planes and enjoy team-building escapades in wind tunnels.

Skydive

Results

Today, the BPA’s members are receiving the strongest and broadest range of omnichannel content they have ever had and we are constantly looking for new ways to deliver even more. We are delighted to confirm that the latest survey of BPA members demonstrated Skydive the Mag’s status as a high value member benefit with a devoted, passionate audience and reaction to the magazine was overwhelmingly positive. To quote one happy member: “It is a great mag, well designed, looking to improve itself and up to date. Carry on!”

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