Targeting ultra high net worth individuals with a dynamic magazine and creative distribution
Client: Air Charter Service
Sector: Luxury | Travel
Service: Magazine | Advertising | Distribution
Air Charter Service were looking for a branded content magazine to raise their profile and stand out in what is a very crowded market.
They wanted to build a better relationship with their clients, promote their range of available aircraft and highlight their excellent reputation within the industry.
The challenge has been to understand the needs of ACS’ clients and create content that is valuable to them. ACS clients are ultra-high net worth individuals (UHNW) and include heads of state, captains of industry and A-listers from sport, culture, film, music and entertainment from all across the world. This exclusive audience enjoys a high-value service and are looking for unique experiences, so the bar was raised high.
Dialogue created Cloud, a bold, provocative and dynamic magazine with a broad range of content applicable to all private jet customers. Over 14 issues, it has reached 300,000+ readers via 140,000 copies and 70 airport lounges across six countries.
Readership has increased thanks to a highly creative distribution strategy which sees magazines placed at key event locations for high net worth individuals including the World Cup, Baselworld, Cannes Film Festival and Cartier Queen’s Cup Polo.
‘For almost five years Dialogue has consistently delivered a high quality, exciting and aspirational magazine for our elite readership. Behind the content, the professionalism to project management has also been second to none,’ said Glenn Phillips, PR & Advertising Manager, ACS.
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