Luxury Branded Content for Air Charter Service

Targeting ultra high net worth individuals with a dynamic magazine and creative distribution

Client: Air Charter Service
Sector: Luxury | Travel
Output: Magazine

Brief
Air Charter Service were looking for a branded content magazine to raise their profile and stand out in what is a very crowded market.

They wanted to build a better relationship with their clients, promote their range of available aircraft and highlight their excellent reputation within the industry.

Challenge
The challenge has been to understand the needs of ACS’ clients and create content that is valuable to them. ACS clients are ultra-high net worth individuals (UHNW) and include heads of state, captains of industry and A-listers from sport, culture, film, music and entertainment from all across the world. This exclusive audience enjoys a high-value service and are looking for unique experiences, so the bar was raised high.

Results
Dialogue created Cloud, a bold, provocative and dynamic magazine with a broad range of content applicable to all private jet customers. Over 14 issues, it has reached 300,000+ readers via 140,000 copies and 70 airport lounges across six countries.

Readership has increased thanks to a highly creative distribution strategy which sees magazines placed at key event locations for high net worth individuals including the World Cup, Baselworld, Cannes Film Festival and Cartier Queen’s Cup Polo.

 

If you would like to discuss branded content with us, please make contact with Jason Elkins via Jason@archantdialogue.co.uk or +44 (0)1603 664242.

To find out more about brand communities and content, you can download our free report The Benefits of Brand Communities.

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