High quality brand and lifestyle magazine for UHNWI
Sector: Superyachts | Luxury
Service: Printed magazine | Photography |
Burgess required a high quality magazine that excelled in design and editorial to exceed the expectations of their UHNWI customer base. A global magazine which would not only engage and excite customers but act as a valuable marketing tool for their brokerage teams.
This is an annual magazine of more than 200 pages split into two sections which reflects the luxury lifestyle of the Burgess brand and promotes the chartering of its vast fleet around the world. As the market leader, the magazine has to command authority about the industry while still creating a tone which inspires and delights luxury customers.
Dialogue provided design and editorial excellence supported by robust project management throughout the nine months. Overseeing multiple photoshoots and commissioning some of the finest writers in luxury lifestyle and yachting content, Dialogue was committed to delivering the best for Burgess and its customers.
Dialogue also created a commercial model to offset some of the production costs and attract new high quality advertisers to the brand.
Working closely with the UK Burgess team Dialogue produced a world-class luxury magazine that has been highly lauded by customers and staff across the globe. Revenue targets were exceeded and magazine was successfully distributed to key customers and at major yachting events.
Nicci Perides, Head of PR & Communications at Burgess said: ‘The Burgess Magazine is our flagship publication, one that showcases who we are as a company. As far as publications go, it is a tricky one to put together. Archant Dialogue rose to the challenge and produced a first class product. The editorial and design team were particularly exemplary with an extremely positive attitude as we progressed through the latter stages of production. A wonderful result, and personally a wonderful experience working with the Dialogue team. Thank you.’