Our Clients

Localised, multilingual content strategy and creation for Jeep

Developing a brand community and membership programme for Jeep owners globally 

Client: Jeep
Sector: Automotive | Membership

The brief 

Dialogue was asked to help develop a brand community programme for Jeep owners that would provide compelling content and information unique to the brand's Jeep Owners Group – a new initiative from Jeep to harness the passion of the Jeep community.

The challenge

Working with the Jeep EMEA team, Dialogue was tasked with developing a multi-language content strategy to provide significant member benefits and help strengthen retention.

The remit

  • Design
  • Editorial
  • Art Direction
  • Photography
  • Video
  • Advertising
  • Strategy
Cover of '7' Jeep Magazine on classy dark background
Jeep magazine '7' layout
Jeep magazine '7' layout
Jeep magazine '7' inside layout
Jeep magazine '7' centre spread layout

The result

In 2014, Dialogue launched 7 magazine – an exciting magazine for the Jeep Owners Group  (JOG). Utilising Dialogue’s experience of developing the Harley-Davidson Owners Group, we designed and published the magazine with supporting cross-platform activity in 12 languages with highly localised editions for international markets including Austria, Belgium, Germany, Poland, Italy, Canada and the UK. The magazine was regarded as a significant benefit of JOG membership, which was received on purchase of a new Jeep vehicle and thereafter for paying members.

Dialogue worked closely with the Jeep marketing team in Turin, Italy, to align content to brand objectives and product launch activity throughout the year.

As the Jeep brand proposition continued to develop its market position, Dialogue’s guidance was central to this progression. Our content strategy celebrated the rich history of the Jeep story while reflecting its strengthening prestige status. Our job was also to assist Jeep in streamlining all the various Jeep enthusiast bodies around the world into one umbrella brand to simplify communication.

The magazine was a significant benefit of membership, which was received on purchase of a new Jeep vehicle and thereafter for paying JOG members. Dialogue worked closely with the Jeep marketing team in Turin to align content to brand objectives and product launch activity.

 

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Our thoughts

The magazine Dialogue produced for the Jeep Owners Group (JOG) was a significant benefit of membership, which was received on purchase of a new Jeep vehicle and thereafter for paying JOG members”

Sue Dando, Content Editor
Dialogue

A man leans on his jeep and surveys a landscape

“Our content strategy celebrated the rich history of the Jeep story while reflecting its strengthening prestige status”

Cathy Wood, Head of Content
Dialogue

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Dialogue creates content that inspires, informs and excites, connecting brands with consumers to build passionate communities. The content marketing specialists in print, web and digital!

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