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Luxury content for Rolls-Royce Motor Cars

Multi-channel automotive branded content for Rolls-Royce

Client: Rolls-Royce
Sector: Automotive | Luxury

The brief

Rolls-Royce Motor Cars wanted a regular print magazine that echoed the company’s iconic brand values and evoked the bespoke ethos for a discerning, wealthy audience.

Quality of content, design and look and feel were paramount.

The challenge

The challenge was to create a beautifully crafted title that evoked the ‘bespoke’ ethos of the brand and at the same time cover wide-ranging lifestyle and product content.

The remit

  • Design
  • Editorial
  • Art Direction
  • Photography
  • Advertising
Stack of 'RR' magazine covers
Three magazine spreads from an 'RR' feature
Opening magazine spread of an 'RR' feature
A magazine spread of an 'RR' feature
A colourful spread from 'RR' magazine
Two spreads from 'RR' magazine

The result

Originally commissioned by the UK Rolls-Royce dealership, after just five issues the Rolls-Royce magazine became the official global magazine of the brand. Dialogue created and distributed more than 10k magazines per quarter throughout the UK, EMEA and APAC.

Advertisers were carefully selected to complement the ultra-premium aesthetic of the publication.

The magazine, which featured luxury lifestyle content such as art, travel, fashion and architecture, was also partially regionalised to allow each Rolls-Royce dealership in the UK to include information and news from their local area.

In 2016, Dialogue partnered with the brand’s digital agency, AKQA, to deliver multichannel content with the same ethos.

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Client's thoughts

R is a lifestyle publication that looks fresh, and enhances the Rolls-Royce brand”

Jo Brown, Brand Ambassador
Rolls-Royce

A stylish Rolls-Royce with the roof down

“We created and distributed more than 10k magazines per quarter through the UK, EMEA and APAC”


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