Our Clients

Luxury lifestyle and brand content for Bentley Motors

Exciting and engaging high net worth individuals across the globe

Client: Bentley Motors
Sector: Automotive | Luxury

The Brief

Dialogue was tasked with redesigning the existing Bentley Magazine into a modern luxury publication which would engage both existing and prospective customers reflecting the quality of the brands marque and its luxury lifestyle associations. 

 

The Challenge

Bentley Motors is a global leader in luxury automotive, with a reputation for the highest quality vehicles and customer services. The design and editorial content of the magazine had to appeal to the brands loyal and new customers across global markets.

The Remit

  • Design
  • Editorial
  • Art Direction
  • Photography
  • Video
  • Web
Bentley Magazine Covers
Bentley Magazine detail
Bentley Magazine artist layout
Bentley Magazine Oakenfold layout

The Result

We designed a modern luxury magazine that moved the reader experience from just 2D to an interactive multi-channel one. Design principles were based around making each issue memorable, collectable and uniquely Bentley. We designed brand playability into the front covers by adding some personality to the Bentley B as it moves around the cover interacting with the lead subject matter. 

We adopted ‘anti-design’ principles throughout layouts to make the magazine more contemporary while still retaining a luxury high-quality feel. Co-ordinating, commissioning and attending multiple photoshoots across the world, the Dialogue team are meticulous in ensuring the best photography is delivered for the magazine.

The magazine has a healthy balance of Bentley product and luxury lifestyle stories, written by top journalists, and has attracted new advertisers who align with Bentley's luxury principles, strengthening the overall commercial performance.

If you would like help with your content marketing, please email isobel.robson@archantdialogue.co.uk

Client's thoughts

The stylish new direction of our magazine is a great fit for the Bentley brand and is executed well”

Rochelle Macdonald
Bentley Motors

Image 64@2x

“In 2019, Dialogue’s Bentley team scooped accolades at the International Content Marketing Awards: Gold for Designer of the Year (Rich Berry), Silver for Best Use of Print and Bronze for Editor of the Year (Cathy Wood)”

Zoë Francis-Cox
Agency Director, Dialogue

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