In 2018, we created our first Automotive Marketing Report looking at how consumers respond to advertising and marketing messages. Polling 1,000 consumers with 50% of them looking to buy a car in the next 12 months, we wanted to explore just how effectively the sector is building relationships with consumers, how new developments in the … Continued
More than half (58%) of consumers aged 25 to 34 say they’d be likely to spend more money on a brand’s products and services if they were part of its community and the average across all age groups, is still a creditable 40% – pointing to a tangible return on investment through fostering brand communities We surveyed 1,200 … Continued
Download a high resolution copy of Dialogue’s Benefits of Brand Communities infographic. Understanding what consumers want from brand communities and what makes them advocates is highlighted in this infographic which focuses on the luxury, automotive and travel sectors. You can find out more in Dialogue’s The Benefits of Brand Communities report.