How can car brands future-proof their automotive marketing Against a fast changing business and digital landscape, content marketing agency Dialogue wanted to examine today’s automotive marketing endeavours through the lens of the consumer. The results from quantitative and qualitative research were revealed at a central London Breakfast Briefing on 29th November 2018. Dialogue has a long-standing relationship … Continued
More than half (58%) of consumers aged 25 to 34 say they’d be likely to spend more money on a brand’s products and services if they were part of its community and the average across all age groups, is still a creditable 40% – pointing to a tangible return on investment through fostering brand communities We surveyed 1,200 … Continued
Download a high resolution copy of Dialogue’s Benefits of Brand Communities infographic. Understanding what consumers want from brand communities and what makes them advocates is highlighted in this infographic which focuses on the luxury, automotive and travel sectors. You can find out more in Dialogue’s The Benefits of Brand Communities report.