The Global System for Mobile Communications Association (GSMA) represents the world’s mobile network operators. Connecting more than 1,200 companies, the GSMA helps this essential industry coordinate on key issues such as sustainability, the Internet of Things and Artificial Intelligence. Once a consensus has been achieved, it lobbies international policy stakeholders and helps to educate newcomers to the industry.
The GSMA turned to Dialogue for assistance with its communications. Providing a clear picture of the state of the art in mobile communications and conveying the GSMA’s recommendations in a compelling way are vital parts of its contribution towards the big issues facing today’s technology and infrastructure sectors.
The GSMA’s reports about cutting edge technology, regulatory frameworks and infrastructure challenges at the global scale often need to be detailed and technical. However, policy stakeholders are often acutely time-poor and they may also be of varying levels of legal or scientific expertise. Similarly, newcomers to the industry may also be less familiar with the fundamentals of what it does, so their needs must be met too. The challenge is one of communicating complex information both effectively and efficiently so that it can be truly useful to those whose time and attention is the most precious and those whose need to truly understand it is the greatest.
- Art Direction
Dialogue met this challenge by applying creativity, imagination and expertise. The GSMA’s content is curated and presented in a clear and articulate way, with the confident use of visuals and infographics making it appealing and easy to understand. Dialogue also ensures that quality is impeccable to present the best possible impression, thereby boosting confidence in the GSMA’s commitment to high standards.
This ethos extends beyond the GSMA’s reports to social media too and Dialogue has also created visual assets to help improve the impact of the Association’s posts. This encourages wider sharing and improves the GSMA’s reach as it seeks to engage with an ever-wider audience, both within and beyond the mobile communications industry.
The GSMA’s content is curated and presented in a clear and articulate way, with the confident use of visuals and infographics making it appealing and easy to understand.”
“The content output of the GSMA is fascinating but complex, which always presents a compelling communication challenge.”
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