Group of people creating LOVE sign with their hands at sunset

Download the Power of Brand Communities Report

The report looks at why consumers value being part of a brand community and how marketers should be responding. 

Just a quick thing before you get your report
We hope you find it of value but please let us know if you have any feedback or wish to be involved in any of our future reports.  

The Power of Brand Communities Report 

'A brand community is a group of people who have developed an emotional attachment or affinity towards a brand after purchasing their products or engaging with their services in some way. The community reflects a shared sense of purpose, passion and values, inspiring them to seek connections beyond interactions on social media.'

With a changing media landscape - particularly around social media - brand communities are gaining favour particularly when it comes to loyalty, retention and generating authentic word-of-mouth.

We surveyed 100 B2C marketers and 1,000 consumes in the UK to understand their current attitudes to brand communities and where they fit in their marketing strategies and lives respectively.

This report will help you understand the following:

  • what is a brand community and how it should fit in the marketing mix
  • what actions members take as a direct result of being part of a community
  • what types of brand community are favoured
  • what opportunities exist in this space - particularly with younger demographics
  • who should manage communities
  • and why marketers are often getting this wrong 

As well as lots of advice and information for brands and businesses looking to communicate in this space

Discover more about Dialogue's experience in brand communities 

Repeat customers and the power of brand communities

Repeat customers and the power of brand communities

Read more
Customer retention strategies and the power of brand communities

Customer retention strategies and the power of brand communities

Read more
Do brand communities offer more benefits than tribal marketing?

Do brand communities offer more benefits than tribal marketing?

Read more
What’s the reason for the new Rolls-Royce brand community?

What’s the reason for the new Rolls-Royce brand community?

Read more

Dialogue creates content that inspires, informs and excites, connecting brands with consumers to build passionate communities.

Learn more about us