Monetising car membership clubs

Monetising car membership clubs

There’s a growing appetite for membership clubs as a way of connecting with highly passionate...
Read more
Dialogue releases its new automotive report, Electric Vehicles: Brand Loyalty and Communications

Dialogue releases its new automotive report, Electric Vehicles: Brand Loyalty and Communications

EV or electric vehicle marketing requires a very new strategy for car brands. While there are still...
Read more
The best customer retention marketing channels, tools and tactics

The best customer retention marketing channels, tools and tactics

As with other areas of marketing, customer retention marketing increasingly requires a more...
Read more
Content Marketing Agency of the Year at the CMA Awards

Content Marketing Agency of the Year at the CMA Awards

We are very proud to announce that we have scooped three awards at this year's International...
Read more
MX-5 Owners' Club magazine wins at Classic & Sports Car Club Awards 2022

MX-5 Owners' Club magazine wins at Classic & Sports Car Club Awards 2022

We’re very proud to reveal that the MX-5 Owners Club magazine, Soft Top Hardtop, which Dialogue...
Read more
Do rewards really create loyalty? Content marketing agency Dialogue investigates

Do rewards really create loyalty? Content marketing agency Dialogue investigates

Points-based or reward schemes are the backbone of loyalty or customer retention, but with the...
Read more
Dialogue agency for the MX-5 Owners Club

Dialogue agency for the MX-5 Owners Club

Dialogue agency is working with the MX-5 Owners Club to create, produce and distribute their...
Read more
The best creative car campaigns

The best creative car campaigns

Despite being an innovative product-centric industry, the automotive world has been slow to adopt...
Read more
Why is a brand community important now?

Why is a brand community important now?

Brand communities are becoming more and more important. No longer just a buzzword, the concept of...
Read more
Repeat customers and the power of brand communities

Repeat customers and the power of brand communities

In our new report, The Power of Brand Communities, we look at how they play an important role in...
Read more
Customer retention strategies and the power of brand communities

Customer retention strategies and the power of brand communities

In 2017, we issued our very first white paper on the Power of Brand Communities which looked at ...
Read more
Do brand communities offer more benefits than tribal marketing?

Do brand communities offer more benefits than tribal marketing?

In recent years, a lot of marketing strategy discussion has centred on tribal marketing and the...
Read more