It can be hard adjusting to the ‘new normal’ but here are my working from home tips in the time of COVID-19: how you can manage a work/life balance and still be creative during coronavirus lockdown? Here are a few of the things that have proved useful for me. Working from home tips As creative … Continued
Automotive marketing and Covid-19 hardly seem compatible – just like other sectors, the car industry is having to cope with the impact of the current pandemic and a ‘new normal’. Car sales are suffering as showrooms have been forced to close. In the UK, new car registrations fell 44% in March, which is a steeper … Continued
At this unusual time, we wanted to be able to assist parents looking for homeschooling ideas which could be both useful for the here and now but might also be able to help kids in the long run. We are therefore putting together a selection of ideas that can give you some ideas for kids … Continued
There’s a straightforward distinction between a catalogue and a magazine; the former is a list or visual display of products, while the latter involves and engages the reader in a way that helps to finance its own printing and distribution as a product. In 2020, the notion of a catalogue is – dare we say? … Continued
In the current climate, we’re sure we’re not the only people working in marketing asking ourselves ‘how should I be running marketing during the Coronavirus epidemic?’ In times of recession or downturn, we all know the brands who win are the ones who think long term and continue to advertise and brand build, knowing it … Continued
Listening to customers and potential buyers is nothing new for brands, but for automotive brands it’s especially important now in helping attract online customers; using social media tools for automotive brands is vital in understanding what the audience is looking for online. Social listening and audience intelligence platforms, such as Pulsar, use online signals, including … Continued
Automotive influencers are nothing new – you can discover some automotive social media examples here – and for the past century, marketing has evolved with automotive and other brands regularly recruiting celebrities and authority figures – influencers in all but name – to woo consumers. From a surprising but eye-catching partnership between Dodge and child … Continued
Rolls-Royce, the legendary British marque that is world-famous for its impeccable perfectionism and exclusive clientele, has just launched a brand community app – Whispers. Brand communities are increasingly popular among automotive marketers these days, but this is one of rare distinction. A virtual members club reportedly offering experiences like backstage access to the Grammys and … Continued
How car-related searches suggest a valuable role for automotive content marketing… Think With Google has published a report on trends within the auto sector – and what it unearthed is not only interesting for car accessory brands but also as automotive content marketing opportunities for brands themselves. The report pulled in top volume queries from Google Search and … Continued
On Thursday 19th March, Dialogue will be hosting a special session on content and brand communities at the Content Marketing Association Content Summit at the The Curzon Theatre, Bloomsbury, London. The event coincides with our in-depth report on The Power of Brand Communities. It outlines the significance of an impassioned audience and how brands should … Continued
Approach your magazine distribution strategy in the same way a digital marketer would tackle online content distribution. A magazine distribution strategy requires a canny business eye, a strategic approach, a good psychological understanding of the target consumer and an on point production and processes. There’s little difference between this and a digital marketing strategy, because … Continued
Dialogue has launched a new series of automotive marketing podcasts. It’s our second series of podcasts following the first set that looked at content marketing. To coincide with our recent Automotive Marketing Report and the Brand Communities Report (The Automotive Edit), Dialogue’s Content Strategist Howard Wilmot speaks to specialists in the worlds of automotive, branding … Continued
