Over the past few weeks, we’ve started to see evidence of the Volkswagen rebrand. This company-wide initiative has reportedly seen every aspect of the brand, its products and communications reviewed. You can see the start of the initiative on social media. Volkswagen changed their logo on Facebook on 27th September, so it’s still quite early … Continued
It’s a well-known fact that nurturing your existing customers to spend more with your brand is easier than recruiting new customers. The Harvard Business Review discovered it costs businesses between five and 25 times more to gain a new customer than it does to sell to an existing one. Not only that, but returning customers … Continued
Last year, we released our first ever automotive marketing report looking at how consumers are responding to the types of content and channels car brands are using to target them. Entitled ‘Exhausted or Motoring On’, it highlighted some key issues affecting all automotive brands: – Only 43% of consumers describe themselves as casual car buyers … Continued
Search for ‘brand community’ on Google and most searches will cite the Harley-Davidson brand community as the blueprint of how to do it well. Harvard Business Review even has a case study on some of the programs the company uses to develop relationships with its consumers. Content and community agency Archant Dialogue has worked with Harley-Davidson’s … Continued
Any business would be lying if they said they didn’t like to have a shiny new customer walk through their door, but the thrill of convincing someone new to splash the cash in your direction should never be allowed to overshadow the less exciting, but more lucrative, rewards stemming from customer loyalty. Customer loyalty – … Continued
The famous Badrutt’s Palace Hotel in St Moritz has appointed Archant Dialogue as its content agency to create and deliver luxury lifestyle content to engage and inspire its sophisticated audience. This will be achieved through a redesign of the hotel’s Tower Revue magazine, and Dialogue will also launch a new Tower Revue online magazine website and … Continued
Fashions come and fashions go, but some things like long-form content never go out of style. Better yet, long-form content is experiencing a real moment in the spotlight and that’s thanks to a number of trends that are coming together to give it a compelling significance in today’s creative environment. It’s time for content creators … Continued
Ryan Battles, Content and Brand Director at Dialogue joins Marketing Week Live panel to discuss ‘A New Era of Trust’ In the new era of fake news and reviews, Ryan Battles and a panel discuss how brands can successfully portray their values and truths whilst still resonating with their ever-increasing discernible audience. The panellists will discuss … Continued
Approach your magazine distribution strategy in the same way a digital marketer would tackle online content distribution. A magazine distribution strategy requires a canny business eye, a strategic approach, a good psychological understanding of the target consumer and an on point production and processes. There’s little difference between this and a digital marketing strategy, because … Continued
Why content promotion is a necessary part of content marketing to attract and reach target audiences As important as it is to create great content to articulate what your brand is about, excite audiences and generate sales, it’s pointless doing this without thinking about content promotion. In fact, it’s fair to say that this is … Continued
Dialogue recently launched their 2019 report on marketing within the car industry at a central London breakfast briefing which naturally generated a number of automotive marketing tips for brands and dealerships alike. The event showcased key findings from the Automotive Marketing Report but also featured a panel of speakers, from within the agency and automotive … Continued
How to bullet-proof your strategy It’s that time of the year when we both look back at the successes of the year, but also forward at content marketing trends for 2019 to help focus our attention in the New Year. It’s not been a straightforward year with Google, Facebook and Instagram changing their algorithms and … Continued
