Working from home tips during the coronavirus lockdown

It can be hard adjusting to the ‘new normal’ but here are my working from home tips in the time of COVID-19: how you can manage a work/life balance and still be creative during coronavirus lockdown? Here are a few of the things that have proved useful for me. Working from home tips As creative … Continued

Automotive marketing and COVID-19

Automotive marketing and Covid-19 hardly seem compatible – just like other sectors, the car industry is having to cope with the impact of the current pandemic and a ‘new normal’. Car sales are suffering as showrooms have been forced to close. In the UK, new car registrations fell 44% in March, which is a steeper … Continued

Marketing during the Coronavirus epidemic

In the current climate, we’re sure we’re not the only people working in marketing asking ourselves ‘how should I be running marketing during the Coronavirus epidemic?’  In times of recession or downturn, we all know the brands who win are the ones who think long term and continue to advertise and brand build, knowing it … Continued

Why use social media listening tools for automotive brands?

Listening to customers and potential buyers is nothing new for brands, but for automotive brands it’s especially important now in helping attract online customers; using social media tools for automotive brands is vital in understanding what the audience is looking for online. Social listening and audience intelligence platforms, such as Pulsar, use online signals, including … Continued

How to access the value of automotive influencers

Automotive influencers are nothing new – you can discover some automotive social media examples here – and for the past century, marketing has evolved with automotive and other brands regularly recruiting celebrities and authority figures – influencers in all but name – to woo consumers. From a surprising but eye-catching partnership between Dodge and child … Continued

What’s the reason for the new Rolls-Royce brand community?

Rolls-Royce, the legendary British marque that is world-famous for its impeccable perfectionism and exclusive clientele, has just launched a brand community app – Whispers. Brand communities are increasingly popular among automotive marketers these days, but this is one of rare distinction. A virtual members club reportedly offering experiences like backstage access to the Grammys and … Continued

Automotive content marketing gold: dogs, car seats and cameras

How car-related searches suggest a valuable role for automotive content marketing… Think With Google has published a report on trends within the auto sector – and what it unearthed is not only interesting for car accessory brands but also as automotive content marketing opportunities for brands themselves. The report pulled in top volume queries from Google Search and … Continued

Dialogue at CMA Content Summit: Content and Brand Communities

On Thursday 19th March, Dialogue will be hosting a special session on content and brand communities at the Content Marketing Association Content Summit at the The Curzon Theatre, Bloomsbury, London. The event coincides with our in-depth report on The Power of Brand Communities. It outlines the significance of an impassioned audience and how brands should … Continued

5 ways to master a contract magazine distribution strategy

Approach your magazine distribution strategy in the same way a digital marketer would tackle online content distribution. A magazine distribution strategy requires a canny business eye, a strategic approach, a good psychological understanding of the target consumer and an on point production and processes. There’s little difference between this and a digital marketing strategy, because … Continued

Dialogue launches automotive podcast series

Dialogue has launched a new series of automotive marketing podcasts. It’s our second series of podcasts following the first set that looked at content marketing. To coincide with our recent Automotive Marketing Report and the Brand Communities Report (The Automotive Edit), Dialogue’s Content Strategist Howard Wilmot speaks to specialists in the worlds of automotive, branding … Continued