It’s hardly a radical prediction now that AR and VR content will soon join the great toybox alongside print, TV, social media and all the other serious media channels. Inevitably, AR and VR will reshape content in their image, says Dialogue Content Production Editor, Mike Waters, in the second part of our look into content marketing … Continued
One of the next waves of technological evolution is around content marketing automation and AI Modern media has created more pathways between brands and their target audience than ever before, says Dialogue Content Editor, Claire Price, in the second part of our investigation into content marketing trends and how new technology is driving and affecting messaging. But … Continued
A rare opportunity has arisen to join our friendly and dynamic content team. Based in our Norwich office, the position of Assistant Editor will involve a varied range of roles and responsibilities, liaising with many different departments and working with some of our awesome clients. We produce marketing and content solutions for leading brands such … Continued
Some of the key social media listening tools’ benefits are about giving deeper insight into audience profiles and behaviour which helps define any content strategy, says Dialogue’s Content Strategist, Howard Wilmot. With the advent of SEO and social media, content creation became a highly complex proposition, moving away from a journalistic take on who the … Continued
Whether you’re a car brand or a dealership, automotive SEO-driven content marketing has not necessarily been a tactic many have employed to date. Despite its huge technical advances in relation to the product itself, the car industry to date has been slow to take advantage of the new marketing initiatives digital has ushered in – … Continued
Archant Dialogue relaunches Bentley Magazine as part of its luxury and automotive contract publishing portfolio for Bentley Motors A fresh new design has been created for the global Bentley Magazine celebrating the Bentley marque and inspiring customers with luxury lifestyle features. The relaunch cover celebrates world-renowned cellist Tina Guo, who recently composed, produced and performed … Continued
Upload 60 minutes of video with Instagram TV Instagram has announced the launch of IGTV, a new Instagram TV feature. Previously, users could only create and upload videos up to a minute long on their main feed and 15 seconds long in their stories (which also disappear after 24 hours). Dialogue’s social media whizz Vicki … Continued
We’re living in a time of blink-and-you’ll-miss it technological change – and this will affect content marketing trends. Less than 30 years ago, web 1.0 users consumed information-based content mostly as passive recipients but by today’s Web 2.0, typified by social media, has increased user interaction and self-generated content. Now, mobile-friendly content is king, smartphones … Continued
An encouraging dialogue brings Porsche Club and Canon together in brand collaboration for members event Beautiful cars deserve beautiful photography so Dialogue was delighted to hear of the brand collaboration between our friends at Porsche Club GB and Canon UK as they hosted a joint photography tuition day at the club’s headquarters in the Cotswolds … Continued
Automotive brands have been aligning themselves with music to deliver new car campaigns and marketing initiatives. We spoke to various experts within the industry to gauge the effectiveness of these initiatives… Music and car campaigns go together like… well, the connection has been there since Paul and Joseph Galvin developed the first dashboard radio and … Continued
The need for a digital friendly luxury brand marketing strategy A high-end brand has always relied on engaging content as part of its luxury brand marketing strategy, but how to make it work in the new digital landscape? Luxury brands don’t operate like other brands: the core of a luxury brand marketing strategy aims at … Continued
Since Facebook CEO Mark Zuckerberg’s announcement on Facebook’s 2018 algorithm change in January, marketers have been speculating about exactly how the changes will affect them. Here Dialogue’s Social Media Marketing Executive Vicki Sherman evaluates what this will mean for scheduling tools. One question which has resurfaced – and our clients ask us about a lot … Continued
