Approach your magazine distribution strategy in the same way a digital marketer would tackle online content distribution. A magazine distribution strategy requires a canny business eye, a strategic approach, a good psychological understanding of the target consumer and an on point production and processes. There’s little difference between this and a digital marketing strategy, because … Continued
Why content promotion is a necessary part of content marketing to attract and reach target audiences As important as it is to create great content to articulate what your brand is about, excite audiences and generate sales, it’s pointless doing this without thinking about content promotion. In fact, it’s fair to say that this is … Continued
Dialogue recently launched their 2019 report on marketing within the car industry at a central London breakfast briefing which naturally generated a number of automotive marketing tips for brands and dealerships alike. The event showcased key findings from the Automotive Marketing Report but also featured a panel of speakers, from within the agency and automotive … Continued
How to bullet-proof your strategy It’s that time of the year when we both look back at the successes of the year, but also forward at content marketing trends for 2019 to help focus our attention in the New Year. It’s not been a straightforward year with Google, Facebook and Instagram changing their algorithms and … Continued
We know we’ve got big hearts here at Dialogue, but 2018 gave us the chance to prove it as we teamed up with Norfolk charity Nelson’s Journey.
Audio branding is a term used to describe the use of audio within brand communications to further develop a brand identity. As the explosion of media channels force brands to evaluate and differentiate themselves even more amongst the marketing noise, audio branding is providing new opportunities. Among others, we’ve recently seen Lykke Li collaborating with … Continued
Dialogue has launched a content marketing podcast series for marketers and brands looking for greater insight into the ever-changing world of content marketing, branding and consumer behaviours. In this inaugural series, Dialogue’s Content and Brand Director Ryan Battles and Content Strategist Howard Wilmot speak to leading figures across the industry touching on audio branding, branded … Continued
The changing face of a brand community The advent of social media has helped revolutionise the notion of a ‘brand community’; a group of like-minded people who form an attachment to a brand or product. Ultimately, this is the Holy Grail for brands as it enables them insight into and connection with people who can … Continued
At Dialogue, we believe that the happiness of our team is of fundamental importance. On World Mental Health Day, we feel it’s important to do our bit to help spread the message. Are you, as an individual, looking out for your own wellbeing in the workplace? If you’re not being encouraged to take regular breaks, … Continued
Connecting with a willing audience has been something of a smooth transition when it’s come to automotive social media, largely because their product is essentially the marketing. Of course there are huge amounts of money spent on crafting the look, but when the product is as unique as this, not much needs to happen beyond … Continued
Archant Dialogue extends luxury portfolio with a new content contract for Burgess, the world’s leader in luxury superyachts Archant Dialogue has been newly appointed by Burgess to publish Burgess Magazine, an exclusive annual superyacht living and style publication, which is distributed to some of the world’s highest net worth individuals. Burgess is a global leader … Continued
It’s hardly a radical prediction now that AR and VR content will soon join the great toybox alongside print, TV, social media and all the other serious media channels. Inevitably, AR and VR will reshape content in their image, says Dialogue Content Production Editor, Mike Waters, in the second part of our look into content marketing … Continued
