A focus on reader engagement and appeal
The first issue of the new-look On Business magazine, published by Archant Dialogue on behalf of international corporate travel service provider Hogg Robinson Group (HRG), has just been revealed.
The change came about following a team discussion to isolate specific ways in which the look, feel and editorial value could be improved, to ensure the magazine continued to work as hard as possible for the client.
With a focus on reader engagement and appeal, the refreshed design features bite-size, snappy facts for easy digestion; a mixture of photography and lively illustrations and infographics; innovative design flourishes; and calls to action to utilise marketing opportunities.
“I’m really pleased with the recent design refresh that has been made to our client publication, On Business. The changes are subtle but they have lifted the pages, making them look fresher and crisper, and you are drawn into reading the article by the short, snappy facts. I’ve received positive feedback internally and look forward to some good client feedback too,” said Ranjit Thandi, Head of Marketing Services and Brand for HRG.
“Continuous improvement is essential in ensuring we deliver the best possible service to our clients – even small changes can have big results!” added Editor Louise Hoffman.