Infographic: Automotive brands and what consumers really want
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As part of our work in automotive content marketing, we have released two reports, one on Automotive Marketing and the other on Automotive Brand Communities.
The findings are part of a commissioned Dialogue report into The Benefits of Brand Communities, which has subsequently been updated in 2020.
The reports show the importance of belonging to an automotive brand's community - particularly for younger generations - see below to check out our automotive marketing infographic which brings together highlights rom both reports.
But key highlights show that more than half of millennials (55%) say it’s important to be part of a brand community in the automotive sector.
The reports reveal what consumers are looking for in terms of brand value, loyalty, spend, preferred communication channels and brand advocacy.