Belonging to an automotive brand's community
More than half of millennials (55%) say it’s important to be part of a brand community in the automotive sector.
The findings are part of a commissioned Dialogue report into The Benefits of Brand Communities, which has subsequently been updated in 2020.
Access The Power of Brand Communities - Automotive Edit.
The reports reveal what consumers are looking for in terms of brand value, loyalty, spend, preferred communication channels and brand advocacy.
You can access the key points from the original report below and our blog post from the time, Why millennials value brand communities and what makes them loyal.
The infographic below shows the key findings for the automotive sector.
