As part of our work in automotive content marketing, we have released two reports, one on Automotive Marketing and the other on Automotive Brand Communities.
The findings are part of a commissioned Dialogue report into The Benefits of Brand Communities, which has subsequently been updated in 2020.
The reports show the importance of belonging to an automotive brand's community - particularly for younger generations - see below to check out our automotive marketing infographic which brings together highlights rom both reports.
But key highlights show that more than half of millennials (55%) say it’s important to be part of a brand community in the automotive sector.
The reports reveal what consumers are looking for in terms of brand value, loyalty, spend, preferred communication channels and brand advocacy.
You can access the key points from the original report below and our blog post from the time, Why millennials value brand communities and what makes them loyal.
The infographic below shows the key findings for the automotive sector.
And access the Automotive Brand Communities report below...
