Ryan Battles, Content and Brand Director at Dialogue joins Marketing Week Live panel to discuss ‘A New Era of Trust’.
In the new era of fake news and reviews, Ryan Battles and a panel discuss how brands can successfully portray their values and truths whilst still resonating with their ever-increasing discernible audience.
The panellists will discuss what is ‘purposeful’ content for brands and how they can hit the mark for their audiences all the while maintaining sales and trust.
It’s a subject we’ve touched on before when our Head of Digital, Alan Dykes looked at whether fake news gave brands an opportunity.
“Brand stories and self-reviews are now more relevant than ever before. If you have confidence in your understanding of your audience, if your content is authentic and honest, and most importantly if your communications are backed up by human experience, consumer reviews, and are open for discussion via social media or forums it will have an impact. Quality content allows brands to really influence their narrative, rather than letting the media or rivals set the agenda.”
Ryan Battles will be joining other panelists; Jessie MacNeil-Brown, Global Head of Activism, The Body Shop, Hayley Selby, Senior Content Marketing Manager, Ann Summers and Phillip Dyte, Strategy Partner, iProspect UK. The discussion will be moderated by Catherine Maskell, MD of The Content Marketing Association.