Ryan Battles at Marketing Week Live

Ryan Battles, Content and Brand Director at Dialogue joins Marketing Week Live panel to discuss ‘A New Era of Trust’.

In the new era of fake news and reviews, Ryan Battles and a panel discuss how brands can successfully portray their values and truths whilst still resonating with their ever-increasing discernible audience.

The panellists will discuss what is ‘purposeful’ content for brands and how they can hit the mark for their audiences all the while maintaining sales and trust.

The power of brand communities reportIt’s a subject we’ve touched on before when our Head of Digital, Alan Dykes looked at whether fake news gave brands an opportunity. 

“Brand stories and self-reviews are now more relevant than ever before. If you have confidence in your understanding of your audience, if your content is authentic and honest, and most importantly if your communications are backed up by human experience, consumer reviews, and are open for discussion via social media or forums it will have an impact. Quality content allows brands to really influence their narrative, rather than letting the media or rivals set the agenda.”

Ryan Battles will be joining other panelists; Jessie MacNeil-Brown, Global Head of Activism, The Body Shop, Hayley Selby, Senior Content Marketing Manager, Ann Summers and Phillip Dyte, Strategy Partner, iProspect UK. The discussion will be moderated by Catherine Maskell, MD of The Content Marketing Association.

Catherine Maskell from the CMA also recently featured in our series of Dialogue podcasts on content marketing.

The discussion takes place at the Brand Engagement and Content Stage from 3:30pm-3:50pm on Thursday 7th March.

Marketing Week Live (now known as Festival of Marketing) is a two day marketing event, held on 6th-7th March, taking place at Olympia London.

Contact us

Related articles

Content Marketing Agency of the Year at the CMA Awards

Content Marketing Agency of the Year at the CMA Awards

Read more

Or give these cool blogs a read

See more from the blog
What to look for when working with a content marketing agency

What to look for when working with a content marketing agency

Working with a content marketing agency is supposed to save you time and make your life easier. But...
Read more
Are you missing out on valuable brand partnerships?

Are you missing out on valuable brand partnerships?

It’s more important than ever for membership organisations to look at opportunities to provide real...
Read more
Monetising car membership clubs

Monetising car membership clubs

There’s a growing appetite for membership clubs as a way of connecting with highly passionate...
Read more
Dialogue named Best Content Agency for the second year running

Dialogue named Best Content Agency for the second year running

We are very proud to announce that we have scooped three awards at this year’s International...
Read more

Dialogue creates award-winning multichannel content that inspires, informs and excites your audience. A team of marketing specialists with skills in print, online platforms, email communications, video creation, digital media and more.

Medium Content Marketing Agency of the Year 2023
Medium Content Marketing Agency of the Year 2022
ALF Sales & Marketing Award Winner 2023
Classic and Sports Car Club Awards
Content Marketing Award Silver
Content Marketing Award Gold
MemberWise Recognised Supplier 2024
Learn more about us