Dialogue was on the winning pitches for Barclays and Mashable’s marketing challenges during the first part of international marketing publication The Drum‘s Plan It Day/Do It Day event.
The Drum has brought agencies together in the UK and USA to solve corporate and social responsibility opportunities for brands that included Visa, Unilever, IBM, and Asda, as well as Barclays and Mashable. It kicked off with a briefing and brainstorm in London at the end of September and will continue in November with the pitches being activated.
Barclays’ challenge was to “help 10,000 young people create a brilliant CV in a day to demonstrate the skills they can offer employers” while Mashable’s was to “To create a platform that matches professionals with time and skills with the good causes that need them.”
More news soon…