Customer retention strategies and the power of brand communities
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In 2017, we issued our very first white paper on the Power of Brand Communities which looked at brand communities as a customer retention strategy.
The original report outlined consumers’ attitudes towards brand community, loyalty and communications, indicating a connection between community and commerce with 58% of consumers aged 25 to 34 saying they'd be likely to spend more money on products and services if they were part of its community.
We have also created a version of the report, which looks at the value of brand communities within the automotive industry. which has often showed a propensity for such initiatives through its membership clubs.