Dialogue has been appointed to manage the social media and broader media partnership for Classic Ibiza for a third year running, following record ticket sales in 2017, with social media being the number one referral source.
Large reach on social channels
The Classic Ibiza concerts have also seen some exciting developments for 2018. Two new venues (Ragley Hall in Warwickshire and Harewood House in West Yorkshire) have been added to the tour and been launched on social media with huge success, seeing an incredible reach on Facebook and early tickets sales hitting record numbers.
The brand also announced it’ll be partnering with Ministry of Sound for the 2018 concerts, which is an indicator of just how popular these shows have become over the last 3 years since their launch in 2016.
Facebook Events and Targeted advertising
Facebook Events played a large part of the success of the social media campaign in 2017 with a huge reach and levels of engagement, and the use of video content along with targeted advertising and a consistently fast customer response rate were also key drivers of success.
Dialogue will also manage the broader media partnership for 2018 which will see the shows supported across Archant news and social channels. For more information on Classic Ibiza search #ClassicIbiza or for tickets visit www.classicibiza.co.uk.