Infographic: Automotive brands and what consumers really want

Belonging to an automotive brand More than half of millennials (55%) say it’s important to be part of a brand community in the automotive sector. The findings are part of a commissioned Dialogue report into ‘The Benefits of Brand Communities’. It reveals what consumers are looking for in terms of brand value, loyalty, spend, preferred … Continued

Infographic: Brand Communities and Loyalty

Understanding what consumers want from brand communities and what makes them advocates is highlighted in this infographic which focuses on the luxury, automotive and travel sectors. The infographic accompanies Dialogue’s The Benefits of Brand Communities report. You can read more about why millennials value brand communities and what makes them loyal on our blog or … Continued

Formula E: Your essential guide to electric racing cars and EV tech

What do you know about Formula E – the hottest new ticket in car circuit racing? Dialogue has published a guide to Formula E and the latest electric car or EV tech in conjunction with C5’s The Gadget Show. Available in The Gadget Show Official Magazine, this special guide is available as an online magazine application … Continued

The Importance of Brand Communities: Report and event

Dialogue previewed a new report into brand communities at an event in London last night, Thursday November 9, 2017. Called “A Dialogue With…” the event was the first in a series of discussion-based forums that the agency will be hosting to explore essential topics in marketing and content. Attended by a wide-ranging audience from both … Continued

Dialogue scoops four CMA award nominations

The International Content Marketing Awards 2017 shortlist was announced today and Dialogue has received a stellar four nominations – one each in the Best Automotive, Best Retail, Best Social and Best Use of Print categories. Our work with Harley-Davidson received two of the nominations: one for Harley Owners Group EMEA Communications in the Best Automotive category, … Continued

Swimming the Channel: Now THAT’s brand immersion…

Dialogue’s Head of Advertising, Isobel Robson is taking brand immersion to a completely new level by literally immersing herself in the English Channel and swimming to France. Isobel, who “overseas” ad sales on Brittany Ferries’ Voyage magazine as well as all of Dialogue’s ad operations, is making the crossing with a team of swimmers on … Continued

Archant wins coveted PPA Chairman’s Award

Dialogue’s parent company Archant has received the coveted Periodical Publishers Association Chairman’s Award for its “modern and agile approach to publishing”. The award normally honours a specific magazine brand or individual, but this year it went to the Archant group as a company, with very specific mention of its incredible 172 year history and truly … Continued

We’re Hiring: Senior Designer and Content Strategist

We are currently looking for an experienced Senior Designer to take the agency’s creative output to new levels, working closely with the creative and content teams to exceed expectations of colleagues and clients alike. You will be a hands-on senior designer from an agency or consumer brand background with demonstrable experience of bringing new ideas … Continued

We’re Hiring: Head of Insight

We are currently looking for a Head of Insight to work with the team here at Dialogue. This permanent role involves being the guardian of research and insight initiatives; including generating, curating and distributing this insight and delivering actionable recommendations based upon it. The ideal candidate will have experience in both qualitative and quantitative research … Continued

Silver linings with the Air Charter Service’s Cloud

This issue, the Air Charter Service’s Cloud magazine is focusing on those finer things in life with a touch of poetry that allows you to make a unique statement. We introduce you to Spirit Yachts, one of the world’s most fêted volume wooden boatbuilders, and we speak to its founder and designer Sean McMillan to … Continued

Dialogue’s Alan Dykes speaks at Marketing Masterclass

Dialogue’s Head of Digital Marketing, Alan Dykes, spoke about the importance of content, strategy, consistency and planning at a Marketing Masterclass organised by EDP Business on Wednesday 9th November 2016. The Masterclass, which took place at The Forum, Norwich, included talks on how to get good PR Coverage by Hayley Mace, Head of Communications at … Continued

Falling with style in Skydive October 2016

This issue, the British Parachute Association’s Skydive the Mag laughs in the face of physics, tweaks Sir Isaac Newton by the nose and meets Luke Aikins – the man who defied gravity and won when he jumped from 25,000ft… without a parachute! Understandably, skydiving without a parachute isn’t something you can just improvise, so Brian … Continued