Content Trends 2020

It wouldn’t be the new year without a content marketing predictions 2020 blog, now would it? While we don’t think there’s going to be any kind of radical ‘throw the baby out with the bathwater’ overhaul in terms of content marketing, we’ve noticed some changes this year that we think spell the future for content … Continued

Instagram announces new IGTV feature

Upload 60 minutes of video with Instagram TV Instagram has announced the launch of IGTV, a new Instagram TV feature. Previously, users could only create and upload videos up to a minute long on their main feed and 15 seconds long in their stories (which also disappear after 24 hours). Dialogue’s social media whizz Vicki … Continued

Will Facebook’s 2018 algorithm change impact third party scheduling tools?

Since Facebook CEO Mark Zuckerberg’s announcement on Facebook’s 2018 algorithm change in January, marketers have been speculating about exactly how the changes will affect them. Here Dialogue’s Social Media Marketing Executive Vicki Sherman evaluates what this will mean for scheduling tools. One question which has resurfaced – and our clients ask us about a lot … Continued

Instagram for luxury cars: making automotive social media work

Connecting with a willing audience has been something of a smooth transition when it’s come to automotive social media, largely because their product is essentially the marketing. Of course there are huge amounts of money spent on crafting the look, but when the product is as unique as this, not much needs to happen beyond … Continued

The future of social media

What’s next for platforms like Facebook, Twitter and Instagram? Ask anyone about the future of social media and they will, without fail, have some sort of prediction to make, whether it be positive or negative. The current issue of Odgers Berndtson’s Observe magazine takes a look at the predictions of five key players in digital … Continued