How luxury travel content marketing generates recommendations

As with other sectors, travel content marketing is an important part of the marketing mix. From that initial spark of interest to purchase, a travel consumer’s journey can now be a long and complicated one for a travel company to navigate. Consumers may draw inspiration from multiple sources like word of mouth, social media and … Continued

Europe’s largest official Porsche Club on the power of automotive content marketing, events and community

Speaking at Dialogue’s Brand Communities Event, Porsche Club GB’s General Manager Chris Seaward reveals how automotive content marketing is invaluable in creating brand advocates and delivering customer retention The Porsche Club was formed in 1961 as an independent body. Originally, five people, who owned 356s, got together in a pub and said ‘Let’s form a … Continued

Automotive marketing takes a new stage at CES

Dialogue’s technology contributor, James Day, checks in at CES, Las Vegas and explores a new chapter in automotive marketing: the increasingly blurred lines between traditional car shows and tech expos. Is this a reaction to tech firms encroaching on its turf or an attempt to win over reluctant millennials? The Consumer Electronics Show in Las … Continued

Two golden rules of content marketing

Make this the year you really get to grips with the content you produce to support your brand. In all the discussion of channels, audiences, personalisation and influencers, there are two key techniques that apply across all content marketing. Rule one: tell stories If there’s one thing to pick up from the 2017 Content Marketing … Continued

Automotive marketing and the art of ‘anti-selling’

The future of automotive marketing looks set to be very different to what we have become accustomed to. Our technology contributor, James Day, investigates how Tesla is changing the rules. Marketing in the automotive industry usually relies on the big bucks to connect to its audience. Bill boards, pricy TV adverts and carefully crafted social … Continued

Secrets of successful content marketing in 2017

For success in content marketing in 2017, preparation and foresight is key. New ideas that would be no stranger to the realm of sci-fi are beginning to pique interest and set the benchmark for the future. Read on to discover the trends and new technologies that can help your content stand out for all the … Continued

Mind your languages: how to optimise your multilingual content strategy

As global content marketers, one of the biggest challenges can be communicating your content and brand messages across multiple languages. With 15 years’ experience working on multilingual projects, Dialogue’s Managing Production Editor Matt Colley shares his tips on best practice and potential pitfalls when developing a multilingual content strategy in part 1 of a 2 … Continued

Like it or not, Reach is still king on Facebook…

Find out why reach is the most important metric on Facebook and see the seven key elements needed to achieve it. I was talking to a client recently about the reliability of social media metrics, against the backdrop of recent controversy over Facebook’s methodology for counting video views. Really? Let’s face it, anyone who has put a Facebook vs … Continued

A Headline from 2007: ‘The Importance of Social Marketing’.

Continuing the theme of reflecting on a series of articles I wrote back in 2007/2008 (the first on reaching Generation D (Digital) and how much the media and marketing landscape has changed since that time) the second article I wrote focused on the emergence then of a new buzz phrase called ‘social media’. What remains … Continued