Types of loyalty marketing

It’s a well-known fact that nurturing your existing customers to spend more with your brand is easier than recruiting new customers. The Harvard Business Review discovered it costs businesses between five and 25 times more to gain a new customer than it does to sell to an existing one. Not only that, but returning customers … Continued

What can companies learn from the Harley-Davidson brand community?

Search for ‘brand community’ on Google and most searches will cite the Harley-Davidson brand community as the blueprint of how to do it well. Harvard Business Review even has a case study on some of the programs the company uses to develop relationships with its consumers. Content and community agency Archant Dialogue has worked with Harley-Davidson’s … Continued

Dialogue speak at Marketing Week Live

Ryan Battles, Content and Brand Director at Dialogue joins Marketing Week Live panel to discuss ‘A New Era of Trust’ In the new era of fake news and reviews, Ryan Battles and a panel discuss how brands can successfully portray their values and truths whilst still resonating with their ever-increasing discernible audience. The panellists will discuss … Continued

5 ways to master a contract magazine distribution strategy

Approach your magazine distribution strategy in the same way a digital marketer would tackle online content distribution. A magazine distribution strategy requires a canny business eye, a strategic approach, a good psychological understanding of the target consumer and an on point production and processes. There’s little difference between this and a digital marketing strategy, because … Continued

Content promotion is vital for brands

Why content promotion is a necessary part of content marketing to attract and reach target audiences As important as it is to create great content to articulate what your brand is about, excite audiences and generate sales, it’s pointless doing this without thinking about content promotion. In fact, it’s fair to say that this is … Continued

Content marketing trends for 2019

How to bullet-proof your strategy It’s that time of the year when we both look back at the successes of the year, but also forward at content marketing trends for 2019 to help focus our attention in the New Year. It’s not been a straightforward year with Google, Facebook and Instagram changing their algorithms and … Continued

Podcast: How to use audio branding effectively in your marketing strategy

Audio branding is a term used to describe the use of audio within brand communications to further develop a brand identity. As the explosion of media channels force brands to evaluate and differentiate themselves even more amongst the marketing noise, audio branding is providing new opportunities. Among others, we’ve recently seen Lykke Li collaborating with … Continued

How luxury travel content marketing generates recommendations

As with other sectors, travel content marketing is an important part of the marketing mix. From that initial spark of interest to purchase, a travel consumer’s journey can now be a long and complicated one for a travel company to navigate. Consumers may draw inspiration from multiple sources like word of mouth, social media and … Continued