Four future content trends for travel in a post COVID-19 world

Future content trends for travel marketing have never been more important to consider than right now for a sector that’s been hard-hit by the current COVID-19 pandemic. Communicating value and what the industry is doing to handle consumer concerns should be vital. Here are four things travel brands should know to not just survive but … Continued

Automotive marketing and COVID-19

Automotive marketing and Covid-19 hardly seem compatible – just like other sectors, the car industry is having to cope with the impact of the current pandemic and a ‘new normal’. Car sales are suffering as showrooms have been forced to close. In the UK, new car registrations fell 44% in March, which is a steeper … Continued

5 ways to master a contract magazine distribution strategy

Approach your magazine distribution strategy in the same way a digital marketer would tackle online content distribution. A magazine distribution strategy requires a canny business eye, a strategic approach, a good psychological understanding of the target consumer and an on point production and processes. There’s little difference between this and a digital marketing strategy, because … Continued

Dialogue launches automotive podcast series

Dialogue has launched a new series of automotive marketing podcasts. It’s our second series of podcasts following the first set that looked at content marketing. To coincide with our recent Automotive Marketing Report and the Brand Communities Report (The Automotive Edit), Dialogue’s Content Strategist Howard Wilmot speaks to specialists in the worlds of automotive, branding … Continued

Content Trends 2020

It wouldn’t be the new year without a content marketing predictions 2020 blog, now would it? While we don’t think there’s going to be any kind of radical ‘throw the baby out with the bathwater’ overhaul in terms of content marketing, we’ve noticed some changes this year that we think spell the future for content … Continued

Brand communities and Generation Y, Millennials and Generation Z

Brand communities and Generation Y, Millennials and Generation Z are an increasing consideration for marketers seeking to engage with audiences starting to earn and have disposable wealth. However for many brands it’s still unchartered territory… “A group needs only two things to be a tribe: a shared interest and a way to communicate.” So wrote … Continued

Types of loyalty marketing

It’s a well-known fact that nurturing your existing customers to spend more with your brand is easier than recruiting new customers. The Harvard Business Review discovered it costs businesses between five and 25 times more to gain a new customer than it does to sell to an existing one. Not only that, but returning customers … Continued

What can companies learn from the Harley-Davidson brand community?

Search for ‘brand community’ on Google and most searches will cite the Harley-Davidson brand community as the blueprint of how to do it well. Harvard Business Review even has a case study on some of the programs the company uses to develop relationships with its consumers. Content and community agency Archant Dialogue has worked with Harley-Davidson’s … Continued

Dialogue speak at Marketing Week Live

Ryan Battles, Content and Brand Director at Dialogue joins Marketing Week Live panel to discuss ‘A New Era of Trust’ In the new era of fake news and reviews, Ryan Battles and a panel discuss how brands can successfully portray their values and truths whilst still resonating with their ever-increasing discernible audience. The panellists will discuss … Continued