Automotive marketing ideas during the coronavirus pandemic

Innovative automotive marketing ideas have helped Porsche Club GB keep in touch with members during the pandemic. The Club’s Digital Executive George Woodward reveals how they have mobilised their unique community and the results they’ve enjoyed. April’s edition of Porsche Post landed with Club members on 20 March, coinciding with the first announcements of social … Continued

Automotive marketing and COVID-19

Automotive marketing and Covid-19 hardly seem compatible – just like other sectors, the car industry is having to cope with the impact of the current pandemic and a ‘new normal’. Car sales are suffering as showrooms have been forced to close. In the UK, new car registrations fell 44% in March, which is a steeper … Continued

Why use social media listening tools for automotive brands?

Listening to customers and potential buyers is nothing new for brands, but for automotive brands it’s especially important now in helping attract online customers; using social media tools for automotive brands is vital in understanding what the audience is looking for online. Social listening and audience intelligence platforms, such as Pulsar, use online signals, including … Continued

How to access the value of automotive influencers

Automotive influencers are nothing new – you can discover some automotive social media examples here – and for the past century, marketing has evolved with automotive and other brands regularly recruiting celebrities and authority figures – influencers in all but name – to woo consumers. From a surprising but eye-catching partnership between Dodge and child … Continued

What’s the reason for the new Rolls-Royce brand community?

Rolls-Royce, the legendary British marque that is world-famous for its impeccable perfectionism and exclusive clientele, has just launched a brand community app – Whispers. Brand communities are increasingly popular among automotive marketers these days, but this is one of rare distinction. A virtual members club reportedly offering experiences like backstage access to the Grammys and … Continued

Automotive content marketing gold: dogs, car seats and cameras

How car-related searches suggest a valuable role for automotive content marketing… Think With Google has published a report on trends within the auto sector – and what it unearthed is not only interesting for car accessory brands but also as automotive content marketing opportunities for brands themselves. The report pulled in top volume queries from Google Search and … Continued

Dialogue launches automotive podcast series

Dialogue has launched a new series of automotive marketing podcasts. It’s our second series of podcasts following the first set that looked at content marketing. To coincide with our recent Automotive Marketing Report and the Brand Communities Report (The Automotive Edit), Dialogue’s Content Strategist Howard Wilmot speaks to specialists in the worlds of automotive, branding … Continued

Dialogue release new Automotive Brand Communities Report

The concept of automotive brand communities is nothing new – many automotive brands have long nurtured membership clubs. However, with the advent of content marketing and social media, these have often been absorbed into a generic marketing mix. Yet, the need for a very clear sense of community is vital in the evolving automotive marketing … Continued

Dialogue’s Automotive Marketing Report out now

Last year, we released our first ever automotive marketing report looking at how consumers are responding to the types of content and channels car brands are using to target them. Entitled ‘Exhausted or Motoring On’, it highlighted some key issues affecting all automotive brands: – Only 43% of consumers describe themselves as casual car buyers … Continued

9 Automotive marketing tips from our report launch

Dialogue recently launched their 2019 report on marketing within the car industry at a central London breakfast briefing which naturally generated a number of automotive marketing tips for brands and dealerships alike. The event showcased key findings from the Automotive Marketing Report but also featured a panel of speakers, from within the agency and automotive … Continued

Archant Dialogue proudly relaunches Bentley Magazine

Archant Dialogue relaunches Bentley Magazine as part of its luxury and automotive contract publishing portfolio for Bentley Motors A fresh new design has been created for the global Bentley Magazine celebrating the Bentley marque and inspiring customers with luxury lifestyle features. The relaunch cover celebrates world-renowned cellist Tina Guo, who recently composed, produced and performed … Continued