Archant Dialogue proudly relaunches Bentley Magazine

Archant Dialogue relaunches Bentley Magazine as part of its luxury and automotive contract publishing portfolio for Bentley Motors A fresh new design has been created for the global Bentley Magazine celebrating the Bentley marque and inspiring customers with luxury lifestyle features. The relaunch cover celebrates world-renowned cellist Tina Guo, who recently composed, produced and performed … Continued

Instagram announces new IGTV feature

Upload 60 minutes of video with Instagram TV Instagram has announced the launch of IGTV, a new Instagram TV feature. Previously, users could only create and upload videos up to a minute long on their main feed and 15 seconds long in their stories (which also disappear after 24 hours). Dialogue’s social media whizz Vicki … Continued

Content marketing trends: How technology is changing content and its distribution

We’re living in a time of blink-and-you’ll-miss it technological change – and this will affect content marketing trends. Less than 30 years ago, web 1.0 users consumed information-based content mostly as passive recipients but by today’s Web 2.0, typified by social media, has increased user interaction and self-generated content. Now, mobile-friendly content is king, smartphones … Continued

Exciting brand collaboration between Porsche Club and Canon

An encouraging dialogue brings Porsche Club and Canon together in brand collaboration for members event Beautiful cars deserve beautiful photography so Dialogue was delighted to hear of the brand collaboration between our friends at Porsche Club GB and Canon UK as they hosted a joint photography tuition day at the club’s headquarters in the Cotswolds … Continued

Canon Europe appoints Dialogue for content creation

We’re delighted to be working with Canon Europe who have appointed Archant Dialogue to create content for new product releases this year. Archant Dialogue joins Canon Europe’s agency roster after a competitive ‘speed pitch’ event at Stamford Bridge in London last year. The rather unorthodox business gathering saw Dialogue compete against several agencies with only 15 minutes granted to … Continued

Europe’s largest official Porsche Club on the power of automotive content marketing, events and community

Speaking at Dialogue’s Brand Communities Event, Porsche Club GB’s General Manager Chris Seaward reveals how automotive content marketing is invaluable in creating brand advocates and delivering customer retention The Porsche Club was formed in 1961 as an independent body. Originally, five people, who owned 356s, got together in a pub and said ‘Let’s form a … Continued

The British Automobile Racing Club honours Bernie Ecclestone

On Saturday 17 February, Dialogue attended the British Automobile Racing Club (BARC) annual Championships Awards Evening. Held in Daventry, the ceremony saw the heroes of the 2017 season come together to celebrate their achievements. The Awards Evening, which Dialogue sponsors, culminated in the BARC and its Council awarding Bernie Ecclestone with its highest award, a … Continued

Automotive content marketing gold: dogs, car seats and cameras

How car-related searches suggest a valuable role for automotive content marketing… Think With Google has published a new report (February 2018) on trends within the auto sector – and what it unearthed is not only interesting for car accessory brands but also as automotive content marketing opportunities for brands themselves. The report pulled in top volume queries from … Continued

Bentley Motors chooses Dialogue as content agency in 2018

Bentley Motors has announced an overhaul of its international customer publication Bentley Magazine, appointing Dialogue after a competitive tender was launched in 2017. It confirms Bentley’s commitment to using high-end printed assets as part of its communications suite, while also generating content for use across digital channels. Bentley Magazine was first created in 2003 to … Continued

Dialogue sponsors The London Boat Show 2018

Dialogue and its parent company Archant are official media sponsors of the British Marine Federation’s 64th London Boat Show. The show also incorporates the boating and water sports holiday show, which takes place at London Excel on January 10th -14th 2018. The event chimes with Dialogue’s expertise in Luxury brand content and will feature 300 … Continued

Dialogue’s new Executive Director: Craig Nayman

Craig Nayman has joined Dialogue as Executive Director following a three year stint as Chief Commercial Officer for Archant. Craig originally joined Archant from the Red Cannon Consultancy where he worked on commercial development with brands such as Arsenal FC, The All England Club (Wimbledon), Bath Rugby, DCM (Digital Cinema Media), Sky, TV 3 in … Continued