Reassessing the value of print media in 2020

Nobody would have expected the value of print media to be a topical discussion in 2020. However with the arrival of Covid-19 and a simultaneous tiring of so much time on screen, print media’s place for consumers is being re-appreciated. And so marketers need to be looking at what they’re doing through print afresh.  As Mark … Continued

Luxury consumer insights for a post COVID-19 world from the The LUUX Media Ultra Affluent Consumer Survey

Dialogue spoke to our longterm collaborator, Chris Wilson, Director at LUUX Media, who elaborates on new research from their Ultra Affluent Consumer Survey that shows how the coronavirus pandemic has affected the luxury consumer and their spending behaviour.  How has the coronavirus pandemic affected luxury consumer lifestyle habits? Nothing will ever be quite the same … Continued

Four future content trends for travel in a post COVID-19 world

Future content trends for travel marketing have never been more important to consider than right now for a sector that’s been hard-hit by the current COVID-19 pandemic. Communicating value and what the industry is doing to handle consumer concerns should be vital. Here are four things travel brands should know to not just survive but … Continued

Automotive marketing ideas during the coronavirus pandemic

Innovative automotive marketing ideas have helped Porsche Club GB keep in touch with members during the pandemic. The Club’s Digital Executive George Woodward reveals how they have mobilised their unique community and the results they’ve enjoyed. April’s edition of Porsche Post landed with Club members on 20 March, coinciding with the first announcements of social … Continued

Automotive marketing and COVID-19

Automotive marketing and Covid-19 hardly seem compatible – just like other sectors, the car industry is having to cope with the impact of the current pandemic and a ‘new normal’. Car sales are suffering as showrooms have been forced to close. In the UK, new car registrations fell 44% in March, which is a steeper … Continued

Why use social media listening tools for automotive brands?

Listening to customers and potential buyers is nothing new for brands, but for automotive brands it’s especially important now in helping attract online customers; using social media tools for automotive brands is vital in understanding what the audience is looking for online. Social listening and audience intelligence platforms, such as Pulsar, use online signals, including … Continued

How to access the value of automotive influencers

Automotive influencers are nothing new – you can discover some automotive social media examples here – and for the past century, marketing has evolved with automotive and other brands regularly recruiting celebrities and authority figures – influencers in all but name – to woo consumers. From a surprising but eye-catching partnership between Dodge and child … Continued

What’s the reason for the new Rolls-Royce brand community?

Rolls-Royce, the legendary British marque that is world-famous for its impeccable perfectionism and exclusive clientele, has just launched a brand community app – Whispers. Brand communities are increasingly popular among automotive marketers these days, but this is one of rare distinction. A virtual members club reportedly offering experiences like backstage access to the Grammys and … Continued

Automotive content marketing gold: dogs, car seats and cameras

How car-related searches suggest a valuable role for automotive content marketing… Think With Google has published a report on trends within the auto sector – and what it unearthed is not only interesting for car accessory brands but also as automotive content marketing opportunities for brands themselves. The report pulled in top volume queries from Google Search and … Continued

Dialogue launches automotive podcast series

Dialogue has launched a new series of automotive marketing podcasts. It’s our second series of podcasts following the first set that looked at content marketing. To coincide with our recent Automotive Marketing Report and the Brand Communities Report (The Automotive Edit), Dialogue’s Content Strategist Howard Wilmot speaks to specialists in the worlds of automotive, branding … Continued

Dialogue release new Automotive Brand Communities Report

The concept of automotive brand communities is nothing new – many automotive brands have long nurtured membership clubs. However, with the advent of content marketing and social media, these have often been absorbed into a generic marketing mix. Yet, the need for a very clear sense of community is vital in the evolving automotive marketing … Continued