9 Automotive marketing tips from our report launch

Dialogue recently launched their 2019 report on marketing within the car industry at a central London breakfast briefing which naturally generated a number of automotive marketing tips for brands and dealerships alike. The event showcased key findings from the Automotive Marketing Report but also featured a panel of speakers, from within the agency and automotive … Continued

The Dialogue Automotive Marketing Report 2019

The latest insights on the state of automotive marketing Content marketing agency Dialogue revealed findings from the Automotive Marketing Report 2018/2019 at a central London Breakfast Briefing on 29th November. Few industries are on the cusp of such wholesale disruption as the automotive sector. A recent BBC article has predicted that most people in the UK have probably … Continued

Instagram for luxury cars: making automotive social media work

Connecting with a willing audience has been something of a smooth transition when it’s come to automotive social media, largely because their product is essentially the marketing. Of course there are huge amounts of money spent on crafting the look, but when the product is as unique as this, not much needs to happen beyond … Continued

Archant Dialogue proudly relaunches Bentley Magazine

Archant Dialogue relaunches Bentley Magazine as part of its luxury and automotive contract publishing portfolio for Bentley Motors A fresh new design has been created for the global Bentley Magazine celebrating the Bentley marque and inspiring customers with luxury lifestyle features. The relaunch cover celebrates world-renowned cellist Tina Guo, who recently composed, produced and performed … Continued

Instagram announces new IGTV feature

Upload 60 minutes of video with Instagram TV Instagram has announced the launch of IGTV, a new Instagram TV feature. Previously, users could only create and upload videos up to a minute long on their main feed and 15 seconds long in their stories (which also disappear after 24 hours). Dialogue’s social media whizz Vicki … Continued

Content marketing trends: How technology is changing content

We’re living in a time of blink-and-you’ll-miss it technological change – and this will affect content marketing trends. Less than 30 years ago, web 1.0 users consumed information-based content mostly as passive recipients but by today’s Web 2.0, typified by social media, has increased user interaction and self-generated content. Now, mobile-friendly content is king, smartphones … Continued

Exciting brand collaboration between Porsche Club and Canon

An encouraging dialogue brings Porsche Club and Canon together in brand collaboration for members event Beautiful cars deserve beautiful photography so Dialogue was delighted to hear of the brand collaboration between our friends at Porsche Club GB and Canon UK as they hosted a joint photography tuition day at the club’s headquarters in the Cotswolds … Continued

Canon Europe appoints Dialogue for content creation

We’re delighted to be working with Canon Europe who have appointed Archant Dialogue to create content for new product releases this year. Archant Dialogue joins Canon Europe’s agency roster after a competitive ‘speed pitch’ event at Stamford Bridge in London last year. The rather unorthodox business gathering saw Dialogue compete against several agencies with only 15 minutes granted to … Continued

Europe’s largest official Porsche Club on the power of automotive content marketing, events and community

Speaking at Dialogue’s Brand Communities Event, Porsche Club GB’s General Manager Chris Seaward reveals how automotive content marketing is invaluable in creating brand advocates and delivering customer retention The Porsche Club was formed in 1961 as an independent body. Originally, five people, who owned 356s, got together in a pub and said ‘Let’s form a … Continued

The British Automobile Racing Club honours Bernie Ecclestone

On Saturday 17 February, Dialogue attended the British Automobile Racing Club (BARC) annual Championships Awards Evening. Held in Daventry, the ceremony saw the heroes of the 2017 season come together to celebrate their achievements. The Awards Evening, which Dialogue sponsors, culminated in the BARC and its Council awarding Bernie Ecclestone with its highest award, a … Continued

Automotive content marketing gold: dogs, car seats and cameras

How car-related searches suggest a valuable role for automotive content marketing… Think With Google has published a new report (February 2018) on trends within the auto sector – and what it unearthed is not only interesting for car accessory brands but also as automotive content marketing opportunities for brands themselves. The report pulled in top volume queries from … Continued