How to bullet-proof your strategy It’s that time of the year when we both look back at the successes of the year, but also forward at content marketing trends for 2019 to help focus our attention in the New Year. It’s not been a straightforward year with Google, Facebook and Instagram changing their algorithms and … Continued
The latest insights on the state of automotive marketing Content marketing agency Dialogue revealed findings from the Automotive Marketing Report 2018/2019 at a central London Breakfast Briefing on 29th November. Few industries are on the cusp of such wholesale disruption as the automotive sector. A recent BBC article has predicted that most people in the UK have probably … Continued
Dialogue has launched a content marketing podcast series for marketers and brands looking for greater insight into the ever-changing world of content marketing, branding and consumer behaviours. In this inaugural series, Dialogue’s Content and Brand Director Ryan Battles and Content Strategist Howard Wilmot speak to leading figures across the industry touching on audio branding, branded … Continued
Some of the key social media listening tools’ benefits are about giving deeper insight into audience profiles and behaviour which helps define any content strategy, says Dialogue’s Content Strategist, Howard Wilmot. With the advent of SEO and social media, content creation became a highly complex proposition, moving away from a journalistic take on who the … Continued
Whether you’re a car brand or a dealership, automotive SEO-driven content marketing has not necessarily been a tactic many have employed to date. Despite its huge technical advances in relation to the product itself, the car industry to date has been slow to take advantage of the new marketing initiatives digital has ushered in – … Continued
Upload 60 minutes of video with Instagram TV Instagram has announced the launch of IGTV, a new Instagram TV feature. Previously, users could only create and upload videos up to a minute long on their main feed and 15 seconds long in their stories (which also disappear after 24 hours). Dialogue’s social media whizz Vicki … Continued
Dialogue is excited to announce the launch of British Eventing Life online. The new eventing lifestyle website will provide training and competition tips, off-season and horse-care advice, and fashion, home and travel ideas, alongside regular event guides and previews. As well as unique lifestyle content, BE Life online will host popular features from the BE members’ … Continued
It’s here! Blue Monday – a phrase first coined by Sky Travel in a 2005 press release –has since taken on a life of its own. Blue Monday is a day in January (usually the third Monday of the month) that is supposed to be the most depressing day of the year. Sky Travel claim … Continued
Dialogue has been appointed to manage the social media and broader media partnership for Classic Ibiza for a third year running, following record ticket sales in 2017, with social media being the number one referral source. Large reach on social channels The Classic Ibiza concerts have also seen some exciting developments for 2018. Two new … Continued
Social media marketers could soon be getting chattier if a pilot of 280-character tweets gets rolled out across Twitter. Twitter has started to test the larger character limit with selected profiles. This is double the old limit and, if it goes ahead, is a significant change for social media marketers to think about. Got more … Continued
You need compelling written content for your communications. You need it for SEO and social success, for email and other direct channels. You need it fast and you need it regularly. But you don’t have the time, the team or the expertise to create it in-house, or you’re not sure what and how to write for specific … Continued
Your marketing plan screams for web content. Your website needs it, your social plan needs it and your emails could do with something more than just another samey sales message. Making sure you have great content across all channels is imperative and great SEO optimised text is the foundation of this. Video, VR and audio … Continued
