Listening to customers and potential buyers is nothing new for brands, but for automotive brands it’s especially important now in helping attract online customers; using social media tools for automotive brands is vital in understanding what the audience is looking for online. Social listening and audience intelligence platforms, such as Pulsar, use online signals, including … Continued
Dialogue has launched a new series of automotive marketing podcasts. It’s our second series of podcasts following the first set that looked at content marketing. To coincide with our recent Automotive Marketing Report and the Brand Communities Report (The Automotive Edit), Dialogue’s Content Strategist Howard Wilmot speaks to specialists in the worlds of automotive, branding … Continued
Dialogue recently launched their 2019 report on marketing within the car industry at a central London breakfast briefing which naturally generated a number of automotive marketing tips for brands and dealerships alike. The event showcased key findings from the Automotive Marketing Report but also featured a panel of speakers, from within the agency and automotive … Continued
How to bullet-proof your strategy It’s that time of the year when we both look back at the successes of the year, but also forward at content marketing trends for 2019 to help focus our attention in the New Year. It’s not been a straightforward year with Google, Facebook and Instagram changing their algorithms and … Continued
Dialogue has launched a content marketing podcast series for marketers and brands looking for greater insight into the ever-changing world of content marketing, branding and consumer behaviours. In this inaugural series, Dialogue’s Content and Brand Director Ryan Battles and Content Strategist Howard Wilmot speak to leading figures across the industry touching on audio branding, branded … Continued
Some of the key social media listening tools’ benefits are about giving deeper insight into audience profiles and behaviour which helps define any content strategy, says Dialogue’s Content Strategist, Howard Wilmot. With the advent of SEO and social media, content creation became a highly complex proposition, moving away from a journalistic take on who the … Continued
Whether you’re a car brand or a dealership, automotive SEO-driven content marketing has not necessarily been a tactic many have employed to date. Despite its huge technical advances in relation to the product itself, the car industry to date has been slow to take advantage of the new marketing initiatives digital has ushered in – … Continued
Upload 60 minutes of video with Instagram TV Instagram has announced the launch of IGTV, a new Instagram TV feature. Previously, users could only create and upload videos up to a minute long on their main feed and 15 seconds long in their stories (which also disappear after 24 hours). Dialogue’s social media whizz Vicki … Continued
Dialogue is excited to announce the launch of British Eventing Life online. The new eventing lifestyle website will provide training and competition tips, off-season and horse-care advice, and fashion, home and travel ideas, alongside regular event guides and previews. As well as unique lifestyle content, BE Life online will host popular features from the BE members’ … Continued
It’s here! Blue Monday – a phrase first coined by Sky Travel in a 2005 press release –has since taken on a life of its own. Blue Monday is a day in January (usually the third Monday of the month) that is supposed to be the most depressing day of the year. Sky Travel claim … Continued
Dialogue has been appointed to manage the social media and broader media partnership for Classic Ibiza for a third year running, following record ticket sales in 2017, with social media being the number one referral source. Large reach on social channels The Classic Ibiza concerts have also seen some exciting developments for 2018. Two new … Continued
Social media marketers could soon be getting chattier if a pilot of 280-character tweets gets rolled out across Twitter. Twitter has started to test the larger character limit with selected profiles. This is double the old limit and, if it goes ahead, is a significant change for social media marketers to think about. Got more … Continued
