Brands with print magazines – who’s reaping the rewards?

In a world where it can be difficult to attract and sustain attention for your message, brands with print magazines are the ones who can create cut-through in the noisy media landscape. Producing a brand magazine is one means of doing this, but the move into print is not always straightforward, and may not be … Continued

Marketing during the Coronavirus epidemic

In the current climate, we’re sure we’re not the only people working in marketing asking ourselves ‘how should I be running marketing during the Coronavirus epidemic?’  In times of recession or downturn, we all know the brands who win are the ones who think long term and continue to advertise and brand build, knowing it … Continued

Automotive content marketing gold: dogs, car seats and cameras

How car-related searches suggest a valuable role for automotive content marketing… Think With Google has published a report on trends within the auto sector – and what it unearthed is not only interesting for car accessory brands but also as automotive content marketing opportunities for brands themselves. The report pulled in top volume queries from Google Search and … Continued

Dialogue launches automotive podcast series

Dialogue has launched a new series of automotive marketing podcasts. It’s our second series of podcasts following the first set that looked at content marketing. To coincide with our recent Automotive Marketing Report and the Brand Communities Report (The Automotive Edit), Dialogue’s Content Strategist Howard Wilmot speaks to specialists in the worlds of automotive, branding … Continued

Content Trends 2020

It wouldn’t be the new year without a content marketing predictions 2020 blog, now would it? While we don’t think there’s going to be any kind of radical ‘throw the baby out with the bathwater’ overhaul in terms of content marketing, we’ve noticed some changes this year that we think spell the future for content … Continued

Brand communities and Generation Y, Millennials and Generation Z

Brand communities and Generation Y, Millennials and Generation Z are an increasing consideration for marketers seeking to engage with audiences starting to earn and have disposable wealth. However for many brands it’s still unchartered territory… “A group needs only two things to be a tribe: a shared interest and a way to communicate.” So wrote … Continued

Dialogue’s Automotive Marketing Report out now

Last year, we released our first ever automotive marketing report looking at how consumers are responding to the types of content and channels car brands are using to target them. Entitled ‘Exhausted or Motoring On’, it highlighted some key issues affecting all automotive brands: – Only 43% of consumers describe themselves as casual car buyers … Continued

What can companies learn from the Harley-Davidson brand community?

Search for ‘brand community’ on Google and most searches will cite the Harley-Davidson brand community as the blueprint of how to do it well. Harvard Business Review even has a case study on some of the programs the company uses to develop relationships with its consumers. Content and community agency Archant Dialogue has worked with Harley-Davidson’s … Continued

Long-form content and the art of more in 2019

Fashions come and fashions go, but some things like long-form content never go out of style. Better yet, long-form content is experiencing a real moment in the spotlight and that’s thanks to a number of trends that are coming together to give it a compelling significance in today’s creative environment. It’s time for content creators … Continued