Key social media listening tools’ benefits for content creation

Some of the key social media listening tools’ benefits are about giving deeper insight into audience profiles and behaviour which helps define any content strategy, says Dialogue’s Content Strategist, Howard Wilmot. With the advent of SEO and social media, content creation became a highly complex proposition, moving away from a journalistic take on who the … Continued

How to make automotive SEO and content marketing work

Whether you’re a car brand or a dealership, automotive SEO-driven content marketing has not necessarily been a tactic many have employed to date. Despite its huge technical advances in relation to the product itself, the car industry to date has been slow to take advantage of the new marketing initiatives digital has ushered in – … Continued

Archant Dialogue proudly relaunches Bentley Magazine

Archant Dialogue relaunches Bentley Magazine as part of its luxury and automotive contract publishing portfolio for Bentley Motors A fresh new design has been created for the global Bentley Magazine celebrating the Bentley marque and inspiring customers with luxury lifestyle features. The relaunch cover celebrates world-renowned cellist Tina Guo, who recently composed, produced and performed … Continued

Content marketing trends: How technology is changing content

We’re living in a time of blink-and-you’ll-miss it technological change – and this will affect content marketing trends. Less than 30 years ago, web 1.0 users consumed information-based content mostly as passive recipients but by today’s Web 2.0, typified by social media, has increased user interaction and self-generated content. Now, mobile-friendly content is king, smartphones … Continued

Exciting brand collaboration between Porsche Club and Canon

An encouraging dialogue brings Porsche Club and Canon together in brand collaboration for members event Beautiful cars deserve beautiful photography so Dialogue was delighted to hear of the brand collaboration between our friends at Porsche Club GB and Canon UK as they hosted a joint photography tuition day at the club’s headquarters in the Cotswolds … Continued

Canon Europe appoints Dialogue for content creation

We’re delighted to be working with Canon Europe who have appointed Archant Dialogue to create content for new product releases this year. Archant Dialogue joins Canon Europe’s agency roster after a competitive ‘speed pitch’ event at Stamford Bridge in London last year. The rather unorthodox business gathering saw Dialogue compete against several agencies with only 15 minutes granted to … Continued

Does fake news give brands an opportunity?

The concept of “fake news” is gripping the world the way political propaganda obsessed our forebears. Nowadays the tools used to spread fake news are more numerous and more accessible than ever before: no longer the preserve of media moguls, PR gurus and political parties. And that has many of these old stakeholders running scared, which … Continued

How luxury travel content marketing generates recommendations

As with other sectors, travel content marketing is an important part of the marketing mix. From that initial spark of interest to purchase, a travel consumer’s journey can now be a long and complicated one for a travel company to navigate. Consumers may draw inspiration from multiple sources like word of mouth, social media and … Continued

Europe’s largest official Porsche Club on the power of automotive content marketing, events and community

Speaking at Dialogue’s Brand Communities Event, Porsche Club GB’s General Manager Chris Seaward reveals how automotive content marketing is invaluable in creating brand advocates and delivering customer retention The Porsche Club was formed in 1961 as an independent body. Originally, five people, who owned 356s, got together in a pub and said ‘Let’s form a … Continued

Bentley Motors chooses Dialogue as content agency in 2018

Bentley Motors has announced an overhaul of its international customer publication Bentley Magazine, appointing Dialogue after a competitive tender was launched in 2017. It confirms Bentley’s commitment to using high-end printed assets as part of its communications suite, while also generating content for use across digital channels. Bentley Magazine was first created in 2003 to … Continued