How to create a brand community: Set up and success

The changing face of a brand community The advent of social media has helped revolutionise the notion of a ‘brand community’; a group of like-minded people who form an attachment to a brand or product. Ultimately, this is the Holy Grail for brands as it enables them insight into and connection with people who can … Continued

Burgess chooses Dialogue as content agency in 2018

Archant Dialogue extends luxury portfolio with a new content contract for Burgess, the world’s leader in luxury superyachts Archant Dialogue has been newly appointed by Burgess to publish Burgess Magazine, an exclusive annual superyacht living and style publication, which is distributed to some of the world’s highest net worth individuals. Burgess is a global leader … Continued

How should brands take advantage of AR and VR content?

It’s hardly a radical prediction now that AR and VR content will soon join the great toybox alongside print, TV, social media and all the other serious media channels. Inevitably, AR and VR will reshape content in their image, says Dialogue Content Production Editor, Mike Waters, in the second part of our look into content marketing … Continued

Content marketing automation, AI and what it means for brands

One of the next waves of technological evolution is around content marketing automation and AI Modern media has created more pathways between brands and their target audience than ever before, says Dialogue Content Editor, Claire Price, in the second part of our investigation into content marketing trends and how new technology is driving and affecting messaging. But … Continued

Key social media listening tools’ benefits for content creation

Some of the key social media listening tools’ benefits are about giving deeper insight into audience profiles and behaviour which helps define any content strategy, says Dialogue’s Content Strategist, Howard Wilmot. With the advent of SEO and social media, content creation became a highly complex proposition, moving away from a journalistic take on who the … Continued

How to make automotive SEO and content marketing work

Whether you’re a car brand or a dealership, automotive SEO-driven content marketing has not necessarily been a tactic many have employed to date. Despite its huge technical advances in relation to the product itself, the car industry to date has been slow to take advantage of the new marketing initiatives digital has ushered in – … Continued

Archant Dialogue proudly relaunches Bentley Magazine

Archant Dialogue relaunches Bentley Magazine as part of its luxury and automotive contract publishing portfolio for Bentley Motors A fresh new design has been created for the global Bentley Magazine celebrating the Bentley marque and inspiring customers with luxury lifestyle features. The relaunch cover celebrates world-renowned cellist Tina Guo, who recently composed, produced and performed … Continued

Content marketing trends: How technology is changing content

We’re living in a time of blink-and-you’ll-miss it technological change – and this will affect content marketing trends. Less than 30 years ago, web 1.0 users consumed information-based content mostly as passive recipients but by today’s Web 2.0, typified by social media, has increased user interaction and self-generated content. Now, mobile-friendly content is king, smartphones … Continued

Exciting brand collaboration between Porsche Club and Canon

An encouraging dialogue brings Porsche Club and Canon together in brand collaboration for members event Beautiful cars deserve beautiful photography so Dialogue was delighted to hear of the brand collaboration between our friends at Porsche Club GB and Canon UK as they hosted a joint photography tuition day at the club’s headquarters in the Cotswolds … Continued

Canon Europe appoints Dialogue for content creation

We’re delighted to be working with Canon Europe who have appointed Archant Dialogue to create content for new product releases this year. Archant Dialogue joins Canon Europe’s agency roster after a competitive ‘speed pitch’ event at Stamford Bridge in London last year. The rather unorthodox business gathering saw Dialogue compete against several agencies with only 15 minutes granted to … Continued

Does fake news give brands an opportunity?

The concept of “fake news” is gripping the world the way political propaganda obsessed our forebears. Nowadays the tools used to spread fake news are more numerous and more accessible than ever before: no longer the preserve of media moguls, PR gurus and political parties. And that has many of these old stakeholders running scared, which … Continued