Long-form content and the art of more in 2019

Fashions come and fashions go, but some things like long-form content never go out of style. Better yet, long-form content is experiencing a real moment in the spotlight and that’s thanks to a number of trends that are coming together to give it a compelling significance in today’s creative environment. It’s time for content creators … Continued

Dialogue speak at Marketing Week Live

Ryan Battles, Content and Brand Director at Dialogue joins Marketing Week Live panel to discuss ‘A New Era of Trust’ In the new era of fake news and reviews, Ryan Battles and a panel discuss how brands can successfully portray their values and truths whilst still resonating with their ever-increasing discernible audience. The panellists will discuss … Continued

5 ways to master a contract magazine distribution strategy

Approach your magazine distribution strategy in the same way a digital marketer would tackle online content distribution. A magazine distribution strategy requires a canny business eye, a strategic approach, a good psychological understanding of the target consumer and an on point production and processes. There’s little difference between this and a digital marketing strategy, because … Continued

Content promotion is vital for brands

Why content promotion is a necessary part of content marketing to attract and reach target audiences As important as it is to create great content to articulate what your brand is about, excite audiences and generate sales, it’s pointless doing this without thinking about content promotion. In fact, it’s fair to say that this is … Continued

9 Automotive marketing tips from our report launch

Dialogue recently launched their 2019 report on marketing within the car industry at a central London breakfast briefing which naturally generated a number of automotive marketing tips for brands and dealerships alike. The event showcased key findings from the Automotive Marketing Report but also featured a panel of speakers, from within the agency and automotive … Continued

Content marketing trends for 2019

How to bullet-proof your strategy It’s that time of the year when we both look back at the successes of the year, but also forward at content marketing trends for 2019 to help focus our attention in the New Year. It’s not been a straightforward year with Google, Facebook and Instagram changing their algorithms and … Continued

The Dialogue Automotive Marketing Report 2019

The latest insights on the state of automotive marketing Content marketing agency Dialogue revealed findings from the Automotive Marketing Report 2018/2019 at a central London Breakfast Briefing on 29th November. Few industries are on the cusp of such wholesale disruption as the automotive sector. A recent BBC article has predicted that most people in the UK have probably … Continued

Podcast: How to use audio branding effectively in your marketing strategy

Audio branding is a term used to describe the use of audio within brand communications to further develop a brand identity. As the explosion of media channels force brands to evaluate and differentiate themselves even more amongst the marketing noise, audio branding is providing new opportunities. Among others, we’ve recently seen Lykke Li collaborating with … Continued

Dialogue Launches Content Marketing Podcasts

Dialogue has launched a content marketing podcast series for marketers and brands looking for greater insight into the ever-changing world of content marketing, branding and consumer behaviours. In this inaugural series, Dialogue’s Content and Brand Director Ryan Battles and Content Strategist Howard Wilmot speak to leading figures across the industry touching on audio branding, branded … Continued

How to create a brand community: Set up and success

The changing face of a brand community The advent of social media has helped revolutionise the notion of a ‘brand community’; a group of like-minded people who form an attachment to a brand or product. Ultimately, this is the Holy Grail for brands as it enables them insight into and connection with people who can … Continued

Burgess chooses Dialogue as content agency in 2018

Archant Dialogue extends luxury portfolio with a new content contract for Burgess, the world’s leader in luxury superyachts Archant Dialogue has been newly appointed by Burgess to publish Burgess Magazine, an exclusive annual superyacht living and style publication, which is distributed to some of the world’s highest net worth individuals. Burgess is a global leader … Continued

How should brands take advantage of AR and VR content?

It’s hardly a radical prediction now that AR and VR content will soon join the great toybox alongside print, TV, social media and all the other serious media channels. Inevitably, AR and VR will reshape content in their image, says Dialogue Content Production Editor, Mike Waters, in the second part of our look into content marketing … Continued