Content marketing trends for 2019

How to bullet-proof your strategy It’s that time of the year when we both look back at the successes of the year, but also forward at content marketing trends for 2019 to help focus our attention in the New Year. It’s not been a straightforward year with Google, Facebook and Instagram changing their algorithms and … Continued

The Dialogue Automotive Marketing Report 2019

The latest insights on the state of automotive marketing Content marketing agency Dialogue revealed findings from the Automotive Marketing Report 2018/2019 at a central London Breakfast Briefing on 29th November. Few industries are on the cusp of such wholesale disruption as the automotive sector. A recent BBC article has predicted that most people in the UK have probably … Continued

Podcast: How to use audio branding effectively in your marketing strategy

Audio branding is a term used to describe the use of audio within brand communications to further develop a brand identity. As the explosion of media channels force brands to evaluate and differentiate themselves even more amongst the marketing noise, audio branding is providing new opportunities. Among others, we’ve recently seen Lykke Li collaborating with … Continued

Dialogue Launches Content Marketing Podcasts

Dialogue has launched a content marketing podcast series for marketers and brands looking for greater insight into the ever-changing world of content marketing, branding and consumer behaviours. In this inaugural series, Dialogue’s Content and Brand Director Ryan Battles and Content Strategist Howard Wilmot speak to leading figures across the industry touching on audio branding, branded … Continued

How to create a brand community: Set up and success

The changing face of a brand community The advent of social media has helped revolutionise the notion of a ‘brand community’; a group of like-minded people who form an attachment to a brand or product. Ultimately, this is the Holy Grail for brands as it enables them insight into and connection with people who can … Continued

Burgess chooses Dialogue as content agency in 2018

Archant Dialogue extends luxury portfolio with a new content contract for Burgess, the world’s leader in luxury superyachts Archant Dialogue has been newly appointed by Burgess to publish Burgess Magazine, an exclusive annual superyacht living and style publication, which is distributed to some of the world’s highest net worth individuals. Burgess is a global leader … Continued

How should brands take advantage of AR and VR content?

It’s hardly a radical prediction now that AR and VR content will soon join the great toybox alongside print, TV, social media and all the other serious media channels. Inevitably, AR and VR will reshape content in their image, says Dialogue Content Production Editor, Mike Waters, in the second part of our look into content marketing … Continued

Content marketing automation, AI and what it means for brands

One of the next waves of technological evolution is around content marketing automation and AI Modern media has created more pathways between brands and their target audience than ever before, says Dialogue Content Editor, Claire Price, in the second part of our investigation into content marketing trends and how new technology is driving and affecting messaging. But … Continued

Key social media listening tools’ benefits for content creation

Some of the key social media listening tools’ benefits are about giving deeper insight into audience profiles and behaviour which helps define any content strategy, says Dialogue’s Content Strategist, Howard Wilmot. With the advent of SEO and social media, content creation became a highly complex proposition, moving away from a journalistic take on who the … Continued

How to make automotive SEO and content marketing work

Whether you’re a car brand or a dealership, automotive SEO-driven content marketing has not necessarily been a tactic many have employed to date. Despite its huge technical advances in relation to the product itself, the car industry to date has been slow to take advantage of the new marketing initiatives digital has ushered in – … Continued

Archant Dialogue proudly relaunches Bentley Magazine

Archant Dialogue relaunches Bentley Magazine as part of its luxury and automotive contract publishing portfolio for Bentley Motors A fresh new design has been created for the global Bentley Magazine celebrating the Bentley marque and inspiring customers with luxury lifestyle features. The relaunch cover celebrates world-renowned cellist Tina Guo, who recently composed, produced and performed … Continued

Content marketing trends: How technology is changing content

We’re living in a time of blink-and-you’ll-miss it technological change – and this will affect content marketing trends. Less than 30 years ago, web 1.0 users consumed information-based content mostly as passive recipients but by today’s Web 2.0, typified by social media, has increased user interaction and self-generated content. Now, mobile-friendly content is king, smartphones … Continued