Canon Europe appoints Dialogue for content creation

We’re delighted to be working with Canon Europe who have appointed Archant Dialogue to create content for new product releases this year.

Archant Dialogue joins Canon Europe’s agency roster after a competitive ‘speed pitch’ event at Stamford Bridge in London last year. The rather unorthodox business gathering saw Dialogue compete against several agencies with only 15 minutes granted to present and build chemistry with the Canon Europe team.

After scoring highly at the event, Dialogue’s content team was then invited to complete a series of editorial assessments to demonstrate our grasp of the brand, the products and tone.

The web-based articles for B2B and B2C audiences will be created in batches throughout 2018 aligning with product launches around Europe.

Dialogue’s agency director Zoe Francis-Cox said:

“We’re really pleased to be working with such a creative brand as Canon Europe. Editorial excellence is in our DNA and this was clearly an important factor for Canon.”

Canon Europe is part of the global Canon company. Now operating in markets such as business solutions, consumer imaging, broadcast and communication, industry, and medical systems, Canon remains at the forefront of technology. Canon Europe itself was set up in 1957 and is now in action in more than 110 countries across Europe, Africa and the Middle East.

Canon Europe is one of several exciting new clients, including Bently Motors, to have chosen Dialogue as their content agency in 2018.

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