Building brands at the Future50 Masterclass

GavinF50 Masterclass
Gavin Miller, Dialogue

Last month saw some of Norfolk and Suffolk’s most innovative business folk attend the very first Future50 Masterclass, an event devised by Dialogue.

‘Brand Stories: the Power of Content’ was an evening of expert insight into brand building, the power of story telling and how content and a successful brand strategy can bring success to any organisation.

The event, held at Naked Wines, marked the culmination of several months of planning by members of Dialogue and the wider Archant Group, who have been collaborating on 2015’s new look Future50 project.

Billed as an informal evening of ‘fireside’ chats and a chance to discuss and debate brand, content and marketing, the Future50 Masterclass saw three expert speakers take to the stage discussing areas such as ensuring your brand is unique, measuring brand impact online and creating a lasting brand presence.

Keynote speaker for the evening was Dialogue’s very own Managing Director, Gavin Miller, who discussed the power of content, how to build a brand in an increasingly busy world and the importance of getting the basics right – essential information for any business, large or small.

Members of Future50 at the Brand Masterclass at Naked Wines in Norwich. Picture: DENISE BRADLEY
Members of Future50 at the Brand Masterclass at Naked Wines in Norwich. Picture: DENISE BRADLEY

The evening proved to be a great success, setting theblueprint for future events. Dialogue, in collaboration with Archant, has been instrumental in successfully building and delivering the Future50 programme, which recognises Norfolk and Suffolk’s most innovative companies. Our role is to provide inspirational and interesting content across a number of channels – web, video, social media, print and events.

 

More information can be found about the Future50 Masterclass at: www.future50.org