British Eventing reappoints Dialogue

Content marketing agency Archant Dialogue has won a competitive pitch to retain its contract with the equestrian National Governing Body, British Eventing.

Dialogue, a content specialist, will continue to produce its bi-monthly member magazine, British Eventing Life and will develop new content and channels, including video, to bolster British Eventing’s digital and social offering.

Dialogue first won the business in 2009 and has transformed British Eventing Life in terms of look, feel and content, continuously listening to members and steering the overall product in line with British Eventing’s own strategy for member retention, acquisition, engagement and participation in the sport. New content channels include CRM, digital publishing, the British Eventing website and social media.

Olivia Szajna, Marketing and Sponsorship Manager for British Eventing said: “We are delighted to be continuing our relationship with Dialogue and are excited about the new initiatives we will launch in the near future.”

Gavin Miller, Managing Director of Dialogue commented: “We are proud of what our content strategy has delivered for British Eventing to date and are delighted to be extending our existing relationship and collaboration. They have ambitious plans for the organisation and sport and we look forward to activating some very exciting multi-platform content initiatives”.

To view a sample issue of the magazine, click HERE.