Belonging to an automotive brand
More than half of millennials (55%) say it’s important to be part of a brand community in the automotive sector.
The findings are part of a commissioned Dialogue report into ‘The Benefits of Brand Communities’. It reveals what consumers are looking for in terms of brand value, loyalty, spend, preferred communication channels and brand advocacy.
You can download the on Why millennials value brand communities and what makes them loyal to read more.
The infographic below shows the key findings for the automotive sector.