Two golden rules of content marketing

Make this the year you really get to grips with the content you produce to support your brand. In all the discussion of channels, audiences, personalisation and influencers, there are two key techniques that apply across all content marketing. Rule one: tell stories If there’s one thing to pick up from the 2017 Content Marketing … Continued

Marque 9 takes the chequered flag

The newest editor to Dialogue, Julian Milnes, was proud to make his ‘marque’ with the launch of a new publication for long-standing client Porsche Club GB. Member magazine ‘Marque 9’ is an extraordinary lifestyle magazine produced exclusively for Porsche Club GB members. And it’s gone down a storm with client and club members alike. Porsche … Continued

Getting in the habit – side saddle film enjoys phenomenal reach

Archant Dialogue was proud to be involved in the creation of a beautiful film for the Countryside Alliance: “An old habit – the ladies making hunting side saddle cool again”. Capturing the tradition on camera The short film tied in with an article in the September issue of the member’s magazine ‘My Countryside’. By accompanying … Continued

The demise of The New Day; what went wrong?

After just nine weeks on newsstands, The New Day has closed. What went wrong for this ambitious project and why has it not been given a better chance? On March 2 I wrote this article on the launch of The New Day, a print-only newspaper allowing readers to dip in and out of its non-bias, … Continued

British Showjumping; a Royal edition.

As the Queen pops a champagne cork to celebrate her 90th birthday, the latest issue of British Showjumping is a special Royal edition. We explore the important role that the Queen plays as a patron of British Showjumping, and go behind the scenes for the preparations of the Patron’s Lunch with Peter Phillips, the Queen’s … Continued

Get in the holiday mood with the Spring issue of Voyage

The latest edition of Brittany Ferries’ Voyage magazine is out now and will definitely get you in the holiday mindset! In this issue we take a look at the upcoming Tour de France and how you can make the most of a visit to watch the action. Alison Hughes eagerly anticipates the Art dans les … Continued

The New Day Newspaper: A New Kid On The Block

Since the turn of the millennium and the unstoppable rise of the internet, the newspaper industry has been on a slippery slope to the grave. But a new kid on the block is hoping to reverse the downward trend of print, capturing the time-poor, information-hungry new generation and pulling them back to print with snappy … Continued