Content strategy 2020s: the new content and media mix for brands

Content strategy, content marketing and branded content has exploded over the past 20 years as new digital platforms have evolved. At the same time, marketers now better understand the value of content as both an acquisition and retention tool in the marketing mix.  But with so many platforms and content types it has become much harder … Continued

Marketing during the Coronavirus epidemic

In the current climate, we’re sure we’re not the only people working in marketing asking ourselves ‘how should I be running marketing during the Coronavirus epidemic?’  In times of recession or downturn, we all know the brands who win are the ones who think long term and continue to advertise and brand build, knowing it … Continued

What’s the reason for the new Rolls-Royce brand community?

Rolls-Royce, the legendary British marque that is world-famous for its impeccable perfectionism and exclusive clientele, has just launched a brand community app – Whispers. Brand communities are increasingly popular among automotive marketers these days, but this is one of rare distinction. A virtual members club reportedly offering experiences like backstage access to the Grammys and … Continued

Automotive content marketing gold: dogs, car seats and cameras

How car-related searches suggest a valuable role for automotive content marketing… Think With Google has published a report on trends within the auto sector – and what it unearthed is not only interesting for car accessory brands but also as automotive content marketing opportunities for brands themselves. The report pulled in top volume queries from Google Search and … Continued

Dialogue at CMA Content Summit: Content and Brand Communities

On Thursday 19th March, Dialogue will be hosting a special session on content and brand communities at the Content Marketing Association Content Summit at the The Curzon Theatre, Bloomsbury, London. The event coincides with our in-depth report on The Power of Brand Communities. It outlines the significance of an impassioned audience and how brands should … Continued

5 ways to master a contract magazine distribution strategy

Approach your magazine distribution strategy in the same way a digital marketer would tackle online content distribution. A magazine distribution strategy requires a canny business eye, a strategic approach, a good psychological understanding of the target consumer and an on point production and processes. There’s little difference between this and a digital marketing strategy, because … Continued

Dialogue launches automotive podcast series

Dialogue has launched a new series of automotive marketing podcasts. It’s our second series of podcasts following the first set that looked at content marketing. To coincide with our recent Automotive Marketing Report and the Brand Communities Report (The Automotive Edit), Dialogue’s Content Strategist Howard Wilmot speaks to specialists in the worlds of automotive, branding … Continued

Dialogue release new Automotive Brand Communities Report

The concept of automotive brand communities is nothing new – many automotive brands have long nurtured membership clubs. However, with the advent of content marketing and social media, these have often been absorbed into a generic marketing mix. Yet, the need for a very clear sense of community is vital in the evolving automotive marketing … Continued

Content Trends 2020

It wouldn’t be the new year without a content marketing predictions 2020 blog, now would it? While we don’t think there’s going to be any kind of radical ‘throw the baby out with the bathwater’ overhaul in terms of content marketing, we’ve noticed some changes this year that we think spell the future for content … Continued

Dialogue’s Automotive Marketing Report out now

Last year, we released our first ever automotive marketing report looking at how consumers are responding to the types of content and channels car brands are using to target them. Entitled ‘Exhausted or Motoring On’, it highlighted some key issues affecting all automotive brands: – Only 43% of consumers describe themselves as casual car buyers … Continued