Podcasting for brands – a definitive guide

It’s been well reported that the appetite for audio content is on the rise and so it’s only natural that podcasting for brands is evolving at the same rate.   Not only has the number of podcast listeners rocketed over the past five years, but voice search and smart speaker ownership are also becoming more … Continued

Content marketing for luxury brands after COVID-19

We have previously written about the challenges of content marketing for luxury brands. A luxury brand’s digital content strategy needs to highlight their products’ unique elements – heritage, craftsmanship and exclusivity – within the ephemeral, fast moving and superficial environment that is the digital landscape. These considerations have been made all the more complicated by … Continued

Are printed magazines sustainable?

A question we’re often asked as a content marketing agency that is involved in publishing is: ‘are printed magazines sustainable?’ And, of course, it’s a natural question to ask: global warming causing natural disasters such as Australia’s bush fires and chilling images of young whales choking to death on plastic in David Attenborough’s Blue Planet … Continued

Automotive marketing and COVID-19

Automotive marketing and Covid-19 hardly seem compatible – just like other sectors, the car industry is having to cope with the impact of the current pandemic and a ‘new normal’. Car sales are suffering as showrooms have been forced to close. In the UK, new car registrations fell 44% in March, which is a steeper … Continued

Dialogue enjoys a hat-trick for Bentley Magazine at the CMA awards

It was a successful night for Dialogue at this year’s International Content Marketing Awards, as the Bentley team picked up three trophies.  Presented by the Content Marketing Association (CMA), the International Content Marketing Awards are the Oscars of content marketing. Agencies from around the world enter their work to be appraised by a team of … Continued

Types of loyalty marketing

It’s a well-known fact that nurturing your existing customers to spend more with your brand is easier than recruiting new customers. The Harvard Business Review discovered it costs businesses between five and 25 times more to gain a new customer than it does to sell to an existing one. Not only that, but returning customers … Continued

The British Automobile Racing Club honours Bernie Ecclestone

On Saturday 17 February, Dialogue attended the British Automobile Racing Club (BARC) annual Championships Awards Evening. Held in Daventry, the ceremony saw the heroes of the 2017 season come together to celebrate their achievements. The Awards Evening, which Dialogue sponsors, culminated in the BARC and its Council awarding Bernie Ecclestone with its highest award, a … Continued

The Gadget Show Guide has landed!

The 25th series of The Gadget Show begins tonight and with it Archant Dialogue launches The Gadget Show Guide. Created in collaboration with North One Television and Channel 5, The Gadget Show Guide is 156 pages of tech heaven. It features everything you need to know about the gadget market right now – smartphones, 4K … Continued

Why VR is a game-changer for the motor industry

Whether it’s two people designing a car from opposite ends of the earth, or buying a car from your lounge, VR is shaking up the automotive landscape. Both VR and AR have made seismic waves in the motor industry, impacting on everything from car design, to brand awareness, to the buying process. Some are even … Continued