Dialogue enjoys a hat-trick for Bentley Magazine at the CMA awards

It was a successful night for Dialogue at this year’s International Content Marketing Awards, as the Bentley team picked up three trophies.  Presented by the Content Marketing Association (CMA), the International Content Marketing Awards are the Oscars of content marketing. Agencies from around the world enter their work to be appraised by a team of … Continued

Types of loyalty marketing

It’s a well-known fact that nurturing your existing customers to spend more with your brand is easier than recruiting new customers. The Harvard Business Review discovered it costs businesses between five and 25 times more to gain a new customer than it does to sell to an existing one. Not only that, but returning customers … Continued

The British Automobile Racing Club honours Bernie Ecclestone

On Saturday 17 February, Dialogue attended the British Automobile Racing Club (BARC) annual Championships Awards Evening. Held in Daventry, the ceremony saw the heroes of the 2017 season come together to celebrate their achievements. The Awards Evening, which Dialogue sponsors, culminated in the BARC and its Council awarding Bernie Ecclestone with its highest award, a … Continued

The Gadget Show Guide has landed!

The 25th series of The Gadget Show begins tonight and with it Archant Dialogue launches The Gadget Show Guide. Created in collaboration with North One Television and Channel 5, The Gadget Show Guide is 156 pages of tech heaven. It features everything you need to know about the gadget market right now – smartphones, 4K … Continued

Why VR is a game-changer for the motor industry

Whether it’s two people designing a car from opposite ends of the earth, or buying a car from your lounge, VR is shaking up the automotive landscape. Both VR and AR have made seismic waves in the motor industry, impacting on everything from car design, to brand awareness, to the buying process. Some are even … Continued

Augmented reality goes mainstream with Pokémon GO

Today, mobile gaming phenomenon, Pokémon GO launches in the UK. How much you care about this will depend on your age – the game so far seems to be used by children enjoying the novelty and adults who were into Pokémon the first time round, reliving their youth (Pokémon cards were a playground staple in my day) … Continued

Embracing the ‘digital first’ model with BETV

The May/June 2016 edition of InPublishing magazine included a quote from Condé Nast MD Nicholas Coleridge, who gave The Marcus Morris Lecture at the annual PPA Festival: “No-one collects websites”. In their infancy, digital platforms were seen as a sort of archive for previously printed content, with content simply copied and pasted onto the relevant … Continued

British Eventing Life (May/June) trots in!

The latest edition of British Eventing Life has landed – and it’s a jam-packed read! Inside, we look at the vital role of volunteers and how you can get involved, explore the secret to the UK’s longest-running events and launch the new Mitsubishi Motors Cup with an all you need to know A to Z. … Continued

The spring 2016 issue of BARC magazine arrives

The spring 2016 issue of the British Automobile Racing Club magazine is here! As well as pre-season predictions for the exciting British Touring Cars Championship, British Schools Karting Championship, Hillclimb and Truck Racing, the magazine includes an image gallery of the glitz and glamour of BARC’s Awards 2016 and a report from BARC Chairman Tony … Continued