Brand communities and Generation Y, Millennials and Generation Z

Brand communities and Generation Y, Millennials and Generation Z are an increasing consideration for marketers seeking to engage with audiences starting to earn and have disposable wealth. However for many brands it’s still unchartered territory… “A group needs only two things to be a tribe: a shared interest and a way to communicate.” So wrote … Continued

Content marketing trends: How technology is changing content

We’re living in a time of blink-and-you’ll-miss it technological change – and this will affect content marketing trends. Less than 30 years ago, web 1.0 users consumed information-based content mostly as passive recipients but by today’s Web 2.0, typified by social media, has increased user interaction and self-generated content. Now, mobile-friendly content is king, smartphones … Continued