A Headline from 2007: ‘The Importance of Social Marketing’.

Continuing the theme of reflecting on a series of articles I wrote back in 2007/2008 (the first on reaching Generation D (Digital) and how much the media and marketing landscape has changed since that time) the second article I wrote focused on the emergence then of a new buzz phrase called ‘social media’. What remains … Continued

Brands Need to Focus on Content or Risk Failure

In this age of constant business and marketing transformation, attempting to stay ahead of, or indeed keep up with technology is the single biggest challenge for businesses and brands. We have seen new content marketing philosophies, principles and frameworks come and go and, increasingly, reporting and focus both appear to be on the channels rather … Continued

Complexity of a Changing Digital Landscape (then and now).

I wrote a series of articles back in 2007/2008 about what was then the start of a rapidly changing marketing and business landscape and my own observations, thoughts and influences around what was happening then and how marketers and businesses could, should or might manage change at that time. This first article was about Reaching … Continued

Dialogue is teaming up with the Good Spa Guide!

The Good Spa Guide has awarded its advertising and sponsorship contract to Archant Dialogue following a competitive pitch. The new partnership will see Dialogue monetizing the Good Spa Guide’s content channels including both magazine and digital. Sophie Coolbaugh, Marketing Manager commented: “Dialogue responded to our brief with a compelling proposition that conveyed not only their … Continued

Success in Content Marketing is getting the basics right

MD Gavin Miller reminds us of the basics of in our fast-paced world of content marketing You’ll know the story by now of an energy drink that became a brand that then invested in sports sponsorship that then became a stronger brand that then extended into content marketing and is now a multi-platform publisher – … Continued

Developer Opportunity

Back-end Developer for 6+ month contract. London or Norwich-based. We are searching for an experienced back-end Developer (MVC framework, PHP and Apache environment) to work on contract basis, to design, build and program websites for our clients. Rates negotiable. Please send your CV together with a covering letter, detailing your experience and rates to jon.lilley@archantdialogue.co.uk. … Continued

Don’t pander to the maths of marketing

Take a look at this on the button piece from Chris Bishop. Whilst maths is a key component of marketing, we shouldn’t pander to it. Equal focus should be placed on the basic fundamentals for any of us operating in any market, take a look at MD Gavin Miller’s LinkedIn Pulse article HERE.

British Eventing reappoints Dialogue

Content marketing agency Archant Dialogue has won a competitive pitch to retain its contract with the equestrian National Governing Body, British Eventing. Dialogue, a content specialist, will continue to produce its bi-monthly member magazine, British Eventing Life and will develop new content and channels, including video, to bolster British Eventing’s digital and social offering. Dialogue … Continued

Amplifying the ‘Long Tail’ of Content

Utalising content across multiple platforms Around 2006 a paradigm shift in the world of movie creation and distribution was taking place. The traditional route to market: theatrical followed by DVD release and then TV broadcast was being torn up. New distribution channels were beginning to emerge: download-to-own, VoD and streaming amongst others. Technology was about … Continued