Automotive marketing takes a new stage at CES

Dialogue’s technology contributor, James Day, checks in at CES, Las Vegas and explores a new chapter in automotive marketing: the increasingly blurred lines between traditional car shows and tech expos. Is this a reaction to tech firms encroaching on its turf or an attempt to win over reluctant millennials? The Consumer Electronics Show in Las … Continued

Automotive marketing and the art of ‘anti-selling’

The future of automotive marketing looks set to be very different to what we have become accustomed to. Our technology contributor, James Day, investigates how Tesla is changing the rules. Marketing in the automotive industry usually relies on the big bucks to connect to its audience. Bill boards, pricy TV adverts and carefully crafted social … Continued