How to run an agency: 20 years in the industry

In June 2020, our Agency Director Zoë Francis-Cox is celebrating 20 years at Archant Dialogue, so who better to share insight on how to run an agency. Here’s what she’s learned about content, communities and the business of content marketing. How to run an agency Any content agency has to excel at creativity and its … Continued

Time for change at content agency Dialogue

Dialogue’s Agency Director, Zoë Francis-Cox reflects on the past two months and outlines how the content agency is changing as a result… It’s never been more timely to recognise the need for, and the value of ‘change’. Like so many other businesses at this unprecedented time, we at Dialogue have been forced to accelerate our … Continued

What can companies learn from the Harley-Davidson brand community?

Search for ‘brand community’ on Google and most searches will cite the Harley-Davidson brand community as the blueprint of how to do it well. Harvard Business Review even has a case study on some of the programs the company uses to develop relationships with its consumers. Content and community agency Archant Dialogue has worked with Harley-Davidson’s … Continued

Dialogue appoints Tim Kersen as Commercial Director

Dialogue has appointed a new Commercial Director, Tim Kersen, from Mail Brands to develop its client offering and generate new business. Tim was previously Head of New Business across Mail Brands, responsible for Business Development, Creative Solutions, Marketing and Insight, Editorial Liaison, the Creative Team and International Advertising. Prior to this, Kersen held a number … Continued

Our latest launch; new Rangemaster magazine and microsite

Creating bespoke content that works on multiple platforms Dialogue has created a new lifestyle print magazine and tablet-optimised microsite for the iconic Rangemaster brand, featuring bespoke content to reflect its customers’ lifestyles and interests, deepening engagement with the brand and supporting sales. Rangemaster HOME has been created and designed by Dialogue to perfectly slot into … Continued

The Dialogue Team is shortlisted for a 2015 CMA award!

Dialogue shortlisted in Best Automotive category Dialogue’s work for the Harley Owners Group EMEA has been shortlisted in the Best Automotive category of this year’s International Content Marketing Association awards. The CMA awards showcase the very best in content marketing work on a global stage and the winners achieve recognition as best-in-class in this most … Continued

Dialogue scores at The Drum event

Dialogue was on the winning pitches for Barclays and Mashable’s marketing challenges during the first part of international marketing publication The Drum‘s Plan It Day/Do It Day event. The Drum has brought agencies together in the UK and USA to solve corporate and social responsibility opportunities for brands that included Visa, Unilever, IBM, and Asda, … Continued

Observe nominated in 2015 Digital Magazine Awards

Observe, the app and magazine created by Dialogue for executive search leaders Odgers Berndtson, has been nominated as a finalist in the Digital Magazine Awards 2015. Available through iTunes, Google Play and Amazon as well as in print, Observe tackles the key issues affecting boardrooms and C-suite executives around the world. Find out more on … Continued

Dialogue work nominated for IIC Award

Speak UPP receives award of excellence Speak UPP, the University Partnerships Programme publication produced by Dialogue has received an award of excellence from the Institute of Internal Communications and was a nominee in their annual awards ceremony. Speak UPP is a biannual title that goes out to UPP’s 740 employees, who manage and operate more … Continued

Jon Lilley and Alan Dykes join Dialogue

Daily Mail creative and Ubisoft marketing experts expand the Dialogue team Content marketing agency Archant Dialogue has made two new senior appointments as it continues to expand its offering to clients. Dialogue works with high profile brands including Rolls-Royce Motor Cars, Center Parcs, AGA Rangemaster, Harley-Davidson, Jeep, Royal Ascot and British Eventing on content strategy, … Continued

New-look On Business magazine

A focus on reader engagement and appeal The first issue of the new-look On Business magazine, published by Archant Dialogue on behalf of international corporate travel service provider Hogg Robinson Group (HRG), has just been revealed. The change came about following a team discussion to isolate specific ways in which the look, feel and editorial … Continued

Award-winning travel and lifestyle editor joins Dialogue

Jo Gardner has joined Dialogue, the content, marketing and publishing agency as editor, leading a portfolio of clients including Center Parcs and Aqua Sana. Jo is an award-winning travel and lifestyle editor and journalist with 15 years’ experience in both trade and consumer publications. Starting as a Features Reporter at Travel Weekly, Jo went on … Continued