Does fake news give brands an opportunity?

The concept of “fake news” is gripping the world the way political propaganda obsessed our forebears. Nowadays the tools used to spread fake news are more numerous and more accessible than ever before: no longer the preserve of media moguls, PR gurus and political parties. And that has many of these old stakeholders running scared, which … Continued

Bentley Motors chooses Dialogue as content agency in 2018

Bentley Motors has announced an overhaul of its international customer publication Bentley Magazine, appointing Dialogue after a competitive tender was launched in 2017. It confirms Bentley’s commitment to using high-end printed assets as part of its communications suite, while also generating content for use across digital channels. Bentley Magazine was first created in 2003 to … Continued

Dialogue sponsors The London Boat Show 2018

Dialogue and its parent company Archant are official media sponsors of the British Marine Federation’s 64th London Boat Show. The show also incorporates the boating and water sports holiday show, which takes place at London Excel on January 10th -14th 2018. The event chimes with Dialogue’s expertise in Luxury brand content and will feature 300 … Continued

Dialogue’s new Executive Director: Craig Nayman

Craig Nayman has joined Dialogue as Executive Director following a three year stint as Chief Commercial Officer for Archant. Craig originally joined Archant from the Red Cannon Consultancy where he worked on commercial development with brands such as Arsenal FC, The All England Club (Wimbledon), Bath Rugby, DCM (Digital Cinema Media), Sky, TV 3 in … Continued

Infographic: Brand Communities and Loyalty

Understanding what consumers want from brand communities and what makes them advocates is highlighted in this infographic which focuses on the luxury, automotive and travel sectors. The infographic accompanies Dialogue’s The Benefits of Brand Communities report. You can read more about why millennials value brand communities and what makes them loyal on our blog or … Continued

Formula E: Your essential guide to electric racing cars and EV tech

What do you know about Formula E – the hottest new ticket in car circuit racing? Dialogue has published a guide to Formula E and the latest electric car or EV tech in conjunction with C5’s The Gadget Show. Available in The Gadget Show Official Magazine, this special guide is available as an online magazine application … Continued

The Importance of Brand Communities: Report and event

Dialogue previewed a new report into brand communities at an event in London last night, Thursday November 9, 2017. Called “A Dialogue With…” the event was the first in a series of discussion-based forums that the agency will be hosting to explore essential topics in marketing and content. Attended by a wide-ranging audience from both … Continued

Dialogue scoops four CMA award nominations

The International Content Marketing Awards 2017 shortlist was announced today and Dialogue has received a stellar four nominations – one each in the Best Automotive, Best Retail, Best Social and Best Use of Print categories. Our work with Harley-Davidson received two of the nominations: one for Harley Owners Group EMEA Communications in the Best Automotive category, … Continued

Swimming the Channel: Now THAT’s brand immersion…

Dialogue’s Head of Advertising, Isobel Robson is taking brand immersion to a completely new level by literally immersing herself in the English Channel and swimming to France. Isobel, who “overseas” ad sales on Brittany Ferries’ Voyage magazine as well as all of Dialogue’s ad operations, is making the crossing with a team of swimmers on … Continued

We’re Hiring: Head of Insight

We are currently looking for a Head of Insight to work with the team here at Dialogue. This permanent role involves being the guardian of research and insight initiatives; including generating, curating and distributing this insight and delivering actionable recommendations based upon it. The ideal candidate will have experience in both qualitative and quantitative research … Continued

Dialogue appoints Head of Client Services

Dialogue has appointed a new Head of Client Services, Jason Elkins. The role will encompass both account management and production excellence with a team of Account directors, Account managers and Operations specialists reporting directly to him. Jason’s focus will be on ensuring that Dialogue continues to exceed client expectations both in the level of service provided and in the quality … Continued