A magazine to inform, inspire and promote member benefits
Archant Dialogue (part of the Archant Media Group) has launched Your Co-op with the East of England Co-op, a new magazine for members and available in stores across Norfolk, Suffolk and Essex.
With a brief to create a magazine that encapsulates the ethos of the Co-op, the content marketing agency produced a launch magazine packed full of news, stories and features: supplier stories from the Co-op’s Sourced Locally initiative as well as a ‘big read’ around the subject of dementia – a cause supported heavily by the Co-op in the region.
Editor, Louise Hoffman, commented: “Your Co-op is a true celebration of all things local and co-operative – which, after all, are the two things that the East of England Co-op is best known for. We really hope the magazine will bring communities together across Norfolk, Suffolk and Essex – informing, inspiring and bringing plenty of member benefits.”
Minnie Moll, Executive Officer for Membership, Marketing and Media, East of England Co-op commented: “We’re delighted with the launch of our new members’ magazine Your Co-op, a beautifully crafted magazine that provides our wide membership with news, features and stories about local community initiatives, ‘Sourced Locally’ ranges, support for our local producers and a magazine that reflects community at the heart of everything we do.
Gavin Miller Managing Director Archant Dialogue added:
“Both the Dialogue and East of England Co-op teams have worked hard to produce really engaging content for the members. We will produce another magazine later in the year and we will look to extend the distribution of content across other channels and platforms”.
Click HERE to view the magazine.