Dialogue at CMA Content Summit: Content and Brand Communities

On Thursday 19th March, Dialogue will be hosting a special session on content and brand communities at the Content Marketing Association Content Summit at the The Curzon Theatre, Bloomsbury, London. The event coincides with our in-depth report on The Power of Brand Communities. It outlines the significance of an impassioned audience and how brands should … Continued

Dialogue launches automotive podcast series

Dialogue has launched a new series of automotive marketing podcasts. It’s our second series of podcasts following the first set that looked at content marketing. To coincide with our recent Automotive Marketing Report and the Brand Communities Report (The Automotive Edit), Dialogue’s Content Strategist Howard Wilmot speaks to specialists in the worlds of automotive, branding … Continued

Dialogue release new Automotive Brand Communities Report

The concept of automotive brand communities is nothing new – many automotive brands have long nurtured membership clubs. However, with the advent of content marketing and social media, these have often been absorbed into a generic marketing mix. Yet, the need for a very clear sense of community is vital in the evolving automotive marketing … Continued

Content Trends 2020

It wouldn’t be the new year without a content marketing predictions 2020 blog, now would it? While we don’t think there’s going to be any kind of radical ‘throw the baby out with the bathwater’ overhaul in terms of content marketing, we’ve noticed some changes this year that we think spell the future for content … Continued

Unique Braille Kalendar magazine brings Jump racing to visually impaired

Dialogue has produced a unique Braille version of the Jockey Club South West’s annual magazine, Kalendar, designed to bring Jump racing to an audience that includes the visually impaired. Kalendar magazine is aimed at fans of Jump racing, and centres around the world renowned Cheltenham Racecourse in Gloucestershire. In 2019 The Jockey Club South West … Continued

Dialogue enjoys a hat-trick for Bentley Magazine at the CMA awards

It was a successful night for Dialogue at this year’s International Content Marketing Awards, as the Bentley team picked up three trophies.  Presented by the Content Marketing Association (CMA), the International Content Marketing Awards are the Oscars of content marketing. Agencies from around the world enter their work to be appraised by a team of … Continued

Brand communities and Generation Y, Millennials and Generation Z

Brand communities and Generation Y, Millennials and Generation Z are an increasing consideration for marketers seeking to engage with audiences starting to earn and have disposable wealth. However for many brands it’s still unchartered territory… “A group needs only two things to be a tribe: a shared interest and a way to communicate.” So wrote … Continued

Types of loyalty marketing

It’s a well-known fact that nurturing your existing customers to spend more with your brand is easier than recruiting new customers. The Harvard Business Review discovered it costs businesses between five and 25 times more to gain a new customer than it does to sell to an existing one. Not only that, but returning customers … Continued

Dialogue’s Automotive Marketing Report out now

Last year, we released our first ever automotive marketing report looking at how consumers are responding to the types of content and channels car brands are using to target them. Entitled ‘Exhausted or Motoring On’, it highlighted some key issues affecting all automotive brands: – Only 43% of consumers describe themselves as casual car buyers … Continued

What can companies learn from the Harley-Davidson brand community?

Search for ‘brand community’ on Google and most searches will cite the Harley-Davidson brand community as the blueprint of how to do it well. Harvard Business Review even has a case study on some of the programs the company uses to develop relationships with its consumers. Content and community agency Archant Dialogue has worked with Harley-Davidson’s … Continued