Catalogue vs magazine: how to turn your catalogue into a magazine

There’s a very simple distinction between catalogue vs magazine; the former a simple list or visual display of products while a magazine involves and engages the reader through editorial, imagery and placement of adverts which help to finance its printing and distribution. In 2020, the notion of a catalogue is – dare we say?! – … Continued

Marketing during the Coronavirus epidemic

In the current climate, we’re sure we’re not the only people working in marketing asking ourselves ‘how should I be running marketing during the Coronavirus epidemic?’  In times of recession or downturn, we all know the brands who win are the ones who think long term and continue to advertise and brand build, knowing it … Continued

Why use social media listening tools for automotive brands?

Listening to customers and potential buyers is nothing new for brands, but for automotive brands it’s especially important now in helping attract online customers; using social media tools for automotive brands is vital in understanding what the audience is looking for online. Social listening and audience intelligence platforms, such as Pulsar, use online signals, including … Continued

How to access the value of automotive influencers

Automotive influencers are nothing new – you can discover some automotive social media examples here – and for the past century, marketing has evolved with automotive and other brands regularly recruiting celebrities and authority figures – influencers in all but name – to woo consumers. From a surprising but eye-catching partnership between Dodge and child … Continued

What’s the reason for the new Rolls-Royce brand community?

Rolls-Royce, the legendary British marque that is world-famous for its impeccable perfectionism and exclusive clientele, has just launched a brand community app – Whispers. Brand communities are increasingly popular among automotive marketers these days, but this is one of rare distinction. A virtual members club reportedly offering experiences like backstage access to the Grammys and … Continued

Dialogue at CMA Content Summit: Content and Brand Communities

On Thursday 19th March, Dialogue will be hosting a special session on content and brand communities at the Content Marketing Association Content Summit at the The Curzon Theatre, Bloomsbury, London. The event coincides with our in-depth report on The Power of Brand Communities. It outlines the significance of an impassioned audience and how brands should … Continued

Dialogue launches automotive podcast series

Dialogue has launched a new series of automotive marketing podcasts. It’s our second series of podcasts following the first set that looked at content marketing. To coincide with our recent Automotive Marketing Report and the Brand Communities Report (The Automotive Edit), Dialogue’s Content Strategist Howard Wilmot speaks to specialists in the worlds of automotive, branding … Continued

Dialogue release new Automotive Brand Communities Report

The concept of automotive brand communities is nothing new – many automotive brands have long nurtured membership clubs. However, with the advent of content marketing and social media, these have often been absorbed into a generic marketing mix. Yet, the need for a very clear sense of community is vital in the evolving automotive marketing … Continued

Content Trends 2020

It wouldn’t be the new year without a content marketing predictions 2020 blog, now would it? While we don’t think there’s going to be any kind of radical ‘throw the baby out with the bathwater’ overhaul in terms of content marketing, we’ve noticed some changes this year that we think spell the future for content … Continued

Unique Braille Kalendar magazine brings Jump racing to visually impaired

Dialogue has produced a unique Braille version of the Jockey Club South West’s annual magazine, Kalendar, designed to bring Jump racing to an audience that includes the visually impaired. Kalendar magazine is aimed at fans of Jump racing, and centres around the world renowned Cheltenham Racecourse in Gloucestershire. In 2019 The Jockey Club South West … Continued

Dialogue enjoys a hat-trick for Bentley Magazine at the CMA awards

It was a successful night for Dialogue at this year’s International Content Marketing Awards, as the Bentley team picked up three trophies.  Presented by the Content Marketing Association (CMA), the International Content Marketing Awards are the Oscars of content marketing. Agencies from around the world enter their work to be appraised by a team of … Continued

Brand communities and Generation Y, Millennials and Generation Z

Brand communities and Generation Y, Millennials and Generation Z are an increasing consideration for marketers seeking to engage with audiences starting to earn and have disposable wealth. However for many brands it’s still unchartered territory… “A group needs only two things to be a tribe: a shared interest and a way to communicate.” So wrote … Continued