Luxury print magazine with digital content for Badrutt's Palace Hotel

The brief

Dialogue started working with Bentley Motors on its automotive content for retailers and associated email campaigns in March 2020. It was crucial for the digital content team to hit the ground running to ensure a seamless transition of service for the retailer focused content and associated e-newsletter projects – communications that are vital in bringing the Bentley brand closer to customers via its dealers.

The scope of the digital work included retailer focused content, B2C content, management of the web portals where content was hosted and distribution of the content through email communications.

Expert content creation was vital to the success of the project, so a team was built from individuals with a broad experience in luxury and automotive content. To complement this, the team also consisted of those with a strong digital background including with experience using Salesforce Marketing Cloud and Adobe Experience Manager.

The challenge

Understanding the brand was key. Badrutt's Palace has an exciting history, and when combined with its values of exclusivity, heritage, glamour, fun and innovation, the content mix was broad. Guests at the hotel are ultra high net worth individuals with discerning taste and frequently returning guests, so the content offering had to provide a reassuring feel for returning guests whilst modernising the design and extending the reach.

The remit

Design
Editorial
Art Direction
Photography
Web
Advertising

The result

Tower Revue successfully showcases the summer and winter season at the Badrutt’s Palace Hotel, providing a high end, luxury look and feel, with varied lifestyle and hotel-based content to surprise and delight readers.

Badrutt’s Palace were so pleased, they have increased the investment they are putting into the magazine this year. They have also committed to a wider distribution strategy that includes the shops in Palace Gallerie.

The client was really pleased with the look and feel of the magazine, highlighting the fresh design and the new luxury feel of the layouts. The cover was a particular hit, and the client believed it ticked all the boxes for balancing the tradition and history of the hotel with a forward-looking approach: “you struck the balance between tradition and heritage and making it modern.”

The brands advertising in Tower Revue are high-end luxury brands and well-known names – a significant improvement on the magazine’s previous advertising. Advertisers were also able to maximise their impact with branded content opportunities.

The print magazine is supported by a microsite www.towerrevue.com, along with a carefully curated Instagram feed, where fresh and amplified content works hard to reach potential guests.

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Client’s thoughts

I have seen the new Tower Revue – I really like it! The cover looks stunning and it fits perfectly within our existing brochure world. We wanted to thank you and the team as well for the great teamwork – it is a pleasure working with you!”

Nina Kölbl
Badrutt’s Palace Hotel