Our Clients

Badrutt’s Palace Hotel

A glamorous, luxury print magazine supported by digital content

Client: Badrutt’s Palace
Sector: Luxury | Travel | Experience

The Brief

Dialogue won a competitive pitch in 2019 to publish Tower Revue, the magazine for luxury hotel Badrutt’s Palace in St Moritz. The brief was to increase the hotel’s occupancy in the summer season by showcasing the activities and opportunities at this less popular time of year, promote upselling opportunities, reflect the values of the hotel, provide an updated look and feel for the magazine, reach prospective guests and improve the quality and positioning of the advertising.

 

 

The Challenge

Understanding the brand was key. Badrutt's Palace has an exciting history, and when combined with its values of exclusivity, heritage, glamour, fun and innovation, the content mix was broad. Guests at the hotel are ultra high net worth individuals with discerning taste and frequently returning guests, so the content offering had to provide a reassuring feel for returning guests whilst modernising the design and extending the reach.

 

The Remit

  • Design
  • Editorial
  • Art Direction
  • Photography
  • Web
Tower Revue Cover
Tower Revue Layout
Tower Revue Layout
Tower Revue Layout
Tower Revue website

The Result

Tower Revue successfully showcases the summer and winter season at Badrutt’s Palace, providing a high end, luxury look and feel, with varied lifestyle and hotel-based content to surprise and delight readers.
 
Badrutt’s Palace were so pleased, they have increased the investment they are putting into the magazine this year. They have also committed to a wider distribution strategy that includes the shops in Palace Gallerie.
 
The client was really pleased with the look and feel of the magazine, highlighting the fresh design and the new luxury feel of the layouts. The cover was a particular hit, and the client believed it ticked all the boxes for balancing the tradition and history of the hotel with a forward-looking approach: “you struck the balance between tradition and heritage and making it modern.”
 
The brands advertising in Tower Revue are high-end luxury brands and well-known names – a significant improvement on the magazine’s previous advertising. Advertisers were also able to maximise their impact with branded content opportunities.
 
The print magazine is supported by a microsite www.towerrevue.com, along with a carefully curated Instagram feed, where fresh and amplified content works hard to reach potential guests.
 
If you would like help with your content marketing, please email isobel.robson@archantdialogue.co.uk

Client’s thoughts

I have seen the new Tower Revue – I really like it! The cover looks stunning and it fits perfectly within our existing brochure world. We wanted to thank you and the team as well for the great teamwork – it is a pleasure working with you!”

Nina Kölbl
Badrutt’s Palace

photo_pitch_divers_016

“It has been an absolute privilege to work with Badrutt’s Palace Hotel. I was lucky enough to visit the Palace and go behind the scenes to understand what makes it such an enchanting and one-of-a-kind hotel”

Claire Hutchings, Senior Editor
Dialogue

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