The Result
Tower Revue successfully showcases the summer and winter season at Badrutt’s Palace, providing a high end, luxury look and feel, with varied lifestyle and hotel-based content to surprise and delight readers.
Badrutt’s Palace were so pleased, they have increased the investment they are putting into the magazine this year. They have also committed to a wider distribution strategy that includes the shops in Palace Gallerie.
The client was really pleased with the look and feel of the magazine, highlighting the fresh design and the new luxury feel of the layouts. The cover was a particular hit, and the client believed it ticked all the boxes for balancing the tradition and history of the hotel with a forward-looking approach: “you struck the balance between tradition and heritage and making it modern.”
The brands advertising in Tower Revue are high-end luxury brands and well-known names – a significant improvement on the magazine’s previous advertising. Advertisers were also able to maximise their impact with branded content opportunities.
The print magazine is supported by a microsite www.towerrevue.com, along with a carefully curated Instagram feed, where fresh and amplified content works hard to reach potential guests.
Client’s thoughts
I have seen the new Tower Revue – I really like it! The cover looks stunning and it fits perfectly within our existing brochure world. We wanted to thank you and the team as well for the great teamwork – it is a pleasure working with you!”
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“It has been an absolute privilege to work with Badrutt’s Palace Hotel. I was lucky enough to visit the Palace and go behind the scenes to understand what makes it such an enchanting and one-of-a-kind hotel”
