Creating luxury content for Rolls-Royce Motor Cars

A beautifully crafted, high-quality, editorial-rich content for Rolls-Royce Motor Cars

Rolls-Royce Motor Cars wanted a regular print magazine that echoed the marque’s iconic brand values. Quality of content, design and look and feel was paramount. The challenge was to create a beautifully crafted title that evoked the ‘bespoke’ ethos of the brand and at the same time covered wide-ranging lifestyle and product content that engaged this discerning, wealthy audience.

We now produce beautiful original content exclusively for the Rolls-Royce website as well, using the the same ethos.

The overall objective for all our Rolls-Royce work is simple: engage readers through special content that makes them feel that being a Rolls-Royce owner encompasses much more than just an incredibly crafted vehicle.

 

RR is a lifestyle publication that looks fresh, and enhances the Rolls-Royce brand

JO BROWN
BRAND AMBASSADOR, ROLLS-ROYCE MOTOR CARS, MANCHESTER & SUNNINGDALE