Creating luxury content for Rolls-Royce Motor Cars

Beautifully crafted, high-quality, editorial-rich content for Rolls-Royce Motor Cars

Rolls-Royce Motor Cars wanted a regular print magazine that echoed the marque’s iconic brand values. Quality of content, design and look and feel were paramount. The challenge was to create a beautifully crafted title that evoked the ‘bespoke’ ethos of the brand and at the same time cover wide-ranging lifestyle and product content that engaged this discerning, wealthy audience.

Advertisers were carefully selected to complement the ‘ultra-premium’ aesthetic of the publication. The magazine was also partially ‘regionalised’ to allow each Rolls-Royce dealership in the UK to include information and news from their local area.

Rolls Royce
We also worked closely with Rolls-Royce’s chosen digital agency, AKQA, to create beautiful, original content exclusively for the Rolls-Royce website, using the same ethos. The overall objective for all our work with Rolls-Royce work was to engage readers through special content that makes them feel that being a Rolls-Royce owner encompasses much more than just an incredibly crafted vehicle.

 

RR is a lifestyle publication that looks fresh, and enhances the Rolls-Royce brand

JO BROWN
BRAND AMBASSADOR, ROLLS-ROYCE MOTOR CARS, MANCHESTER & SUNNINGDALE