Integrated content strategy for Harley Owners Group

Winner of a Best Automotive Silver Award at the International Content Marketing Awards in 2015, Dialogue’s work for the Harley Owners Group began in 2006. The team was initially briefed to take the US magazine HOG Tales and make an EMEA version with relevant localised content. Immediately the magazine was rolled out across four languages/territories, which soon became ten languages and included Latin America and Brazil.

From localised, multi-lingual magazines, our involvement has increased significantly. It now includes video, multi-language email marketing, events, photography, social media campaign management, mobile app and web development. We also create an extensive range of membership material ranging from brochures and branding to event materials.

Working closely with the H.O.G. EMEA Customer Experience team, we have become immersed the Harley-Davidson world: regularly attending events, running custom bike shows, presenting at Chapter Director AGMs and filming events from Ireland and Croatia to Brazil. The Publishing Director even bought a Harley-Davidson.

At the Content Marketing Awards, Dialogue’s integrated work for H.O.G. was recognised for its “strong brand synergy” and “beautiful execution”.