Dialogue: The Benefits of Brand Communities

logo-076e67e0985b0cfcaab6a03f38342fc5be06775ca301db11deaa2da2f2e04e23More than half (58%) of consumers aged 25 to 34 say they’d be likely to spend more money on a brand’s products and services if they were part of its community and the average across all age groups, is still a creditable 40% – pointing to a tangible return on investment through fostering brand communities

We surveyed 1,200 UK consumers in May 2017, exploring attitudes towards brand community, loyalty and communications, with a focus on the luxury, automotive and travel sectors. The research was commissioned to help brands understand why building effective communities is a valuable tactic in an era when marketers efforts are polarised between hyper-personalisation and mass media broadcast. Get the report now to find out more…


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