More than half (58%) of consumers aged 25 to 34 say they’d be likely to spend more money on a brand’s products and services if they were part of its community and the average across all age groups, is still a creditable 40% – pointing to a tangible return on investment through fostering brand communities We surveyed 1,200 … Continued
Download a high resolution copy of Dialogue’s Benefits of Brand Communities infographic. Understanding what consumers want from brand communities and what makes them advocates is highlighted in this infographic which focuses on the luxury, automotive and travel sectors. You can find out more about Dialogue’s The Benefits of Brand Communities report HERE.
At Dialogue we help brands connect with audiences and build customer communities; focusing on content plans that resonate and engage. This is because we know that truly engaging content is paramount to a customer’s experience, for any business or brand. While important, we also believe that the focus often centres too much on the pipes (or channels) and not … Continued
We are surrounded by content every second we’re awake. As consumers, we’re a fickle bunch and increasingly we’re filtering out content that’s either bland, irrelevant or just not for us. But we also love and want to be engaged by great content. At Dialogue (we believe) we create, curate, distribute and market amazing content through … Continued
Introducing the second part of the Power of Content, a themed series of curated features and articles that we have created and produced for some of our clients’ magazines, apps and websites over the course of 2015. This time, we focus on Food & Drink, looking at everything from celebrity cooking with the likes of … Continued
Content that matters to an audience is a powerful way to engage with it. Find out more in this free download of themed, curated features and articles produced by Dialogue for our clients’ magazines, apps and websites over the course of 2015. Focusing on Technology, Digital and Media in this edition of The Power of … Continued