Is your web content fit for purpose?

Your marketing plan screams for web content. Your website needs it, your social plan needs it and your emails could do with something more than just another samey sales message. Making sure you have great content across all channels is imperative and great SEO optimised text is the foundation of this. Video, VR and audio … Continued

We’re Hiring: Senior Designer and Content Strategist

We are currently looking for an experienced Senior Designer to take the agency’s creative output to new levels, working closely with the creative and content teams to exceed expectations of colleagues and clients alike. You will be a hands-on senior designer from an agency or consumer brand background with demonstrable experience of bringing new ideas … Continued

What will virtual reality do to our brains?

What are the real implications for virtual reality (VR)? And just how do our brains react while our eyes are tantalised in 360 degrees? I’ve quizzed the lucky rascals at the School of Psychology at the University of East Anglia to find out. What can virtual reality do to us? Professor Kenny Coventry leads the … Continued

Enjoy your trip? Get onboard with your travel customers

To succeed, travel content needs to get onboard the new content marketing flagship. Captain of this ship is the consumer, but they should never travel alone. You need to join your customers on their journey. This means you need to talk with them, not at them. From the first research on a mobile device right … Continued

Secrets of successful content marketing in 2017

For success in content marketing in 2017, preparation and foresight is key. New ideas that would be no stranger to the realm of sci-fi are beginning to pique interest and set the benchmark for the future. Read on to discover the trends and new technologies that can help your content stand out for all the … Continued

Why VR is set to revolutionise the travel sector

IMAX has launched its first Virtual Reality Experience Centre in Los Angeles and congratulations to them – it looks like the solid consensus among reviewers is that they’ve really liked what they’ve seen. There’s a whole new way to experience content, just like that. Perhaps a VR Experience Centre like this flagship one will be … Continued

Making the most of digital magazines

Life used to be so simple; print was static, web pages could be animated. Now, digital magazines combine the full-page scale of the former but with all the possibilities of the latter. Digital magazines are a breed apart, so the rules of content are also different – links, videos, interactivity, animations are all part of the playbook. That … Continued

The Gadget Show Guide has landed!

The 25th series of The Gadget Show begins tonight and with it Archant Dialogue launches The Gadget Show Guide. Created in collaboration with North One Television and Channel 5, The Gadget Show Guide is 156 pages of tech heaven. It features everything you need to know about the gadget market right now – smartphones, 4K … Continued

We’re Hiring: Head of Insight

We are currently looking for a Head of Insight to work with the team here at Dialogue. This permanent role involves being the guardian of research and insight initiatives; including generating, curating and distributing this insight and delivering actionable recommendations based upon it. The ideal candidate will have experience in both qualitative and quantitative research … Continued

Mind your languages: how to optimise your multilingual content strategy

As global content marketers, one of the biggest challenges can be communicating your content and brand messages across multiple languages. With 15 years’ experience working on multilingual projects, Dialogue’s Managing Production Editor Matt Colley shares his tips on best practice and potential pitfalls when developing a multilingual content strategy in part 1 of a 2 … Continued

Dialogue appoints Head of Client Services

Dialogue has appointed a new Head of Client Services, Jason Elkins. The role will encompass both account management and production excellence with a team of Account directors, Account managers and Operations specialists reporting directly to him. Jason’s focus will be on ensuring that Dialogue continues to exceed client expectations both in the level of service provided and in the quality … Continued

Art in Dialogue: Supporting local artists

Dialogue is always seeking new avenues of inspiration and throughout this year we’re inviting artists to display in our office.   About our featured artist HEGA The first artist featured is HEGA, a Spanish-born but now Norwich-based artist specialising in abstract painting. HEGA (real name Esperanza) came to England nine years ago and became inspired … Continued