The Importance of Brand Communities: Report and event

Dialogue previewed a new report into brand communities at an event in London last night, Thursday November 9, 2017. Called “A Dialogue With…” the event was the first in a series of discussion-based forums that the agency will be hosting to explore essential topics in marketing and content. Attended by a wide-ranging audience from both … Continued

Marque 9 takes the chequered flag

The newest editor to Dialogue, Julian Milnes, was proud to make his ‘marque’ with the launch of a new publication for long-standing client Porsche Club GB. Member magazine ‘Marque 9’ is an extraordinary lifestyle magazine produced exclusively for Porsche Club GB members. And it’s gone down a storm with client and club members alike. Porsche … Continued

Dialogue scoops four CMA award nominations

The International Content Marketing Awards 2017 shortlist was announced today and Dialogue has received a stellar four nominations – one each in the Best Automotive, Best Retail, Best Social and Best Use of Print categories. Our work with Harley-Davidson received two of the nominations: one for Harley Owners Group EMEA Communications in the Best Automotive category, … Continued

Twitter doubles its character limit

Social media marketers could soon be getting chattier if a pilot of 280-character tweets gets rolled out across Twitter. Twitter has started to test the larger character limit with selected profiles. This is double the old limit and, if it goes ahead, is a significant change for social media marketers to think about. Got more … Continued

What does the iPhone X mean for your marketing plans?

Each iteration of the iPhone comes with new eye-catching features, and this year’s is no different. But the iPhone X’s addition of Augmented Reality (AR) promises to cause even more of a stir. Indeed, some are predicting that it could finally bring AR to the masses, opening up some interesting possibilities for marketers. AR into … Continued

Automotive marketing and the art of ‘anti-selling’

The future of automotive marketing looks set to be very different to what we have become accustomed to. Our technology contributor, James Day, investigates how Tesla is changing the rules. Marketing in the automotive industry usually relies on the big bucks to connect to its audience. Bill boards, pricy TV adverts and carefully crafted social … Continued

Getting in the habit – side saddle film enjoys phenomenal reach

Archant Dialogue was proud to be involved in the creation of a beautiful film for the Countryside Alliance: “An old habit – the ladies making hunting side saddle cool again”. Capturing the tradition on camera The short film tied in with an article in the September issue of the member’s magazine ‘My Countryside’. By accompanying … Continued

6 ways to avoid rubbish content

You need compelling written content for your communications. You need it for SEO and social success, for email and other direct channels. You need it fast and you need it regularly. But you don’t have the time, the team or the expertise to create it in-house, or you’re not sure what and how to write for specific … Continued

How to optimise your multilingual content strategy (part two)

Matt Colley continues his guide through the labyrinthine world of multilingual digital and print content in the second part of this series. So, you’ve read and digested my first article on multilingual content. If not, get to it! You’ve got good translators on board, your clients love your content, and you’ve set up your glossaries … Continued

Swimming the Channel: Now THAT’s brand immersion…

Dialogue’s Head of Advertising, Isobel Robson is taking brand immersion to a completely new level by literally immersing herself in the English Channel and swimming to France. Isobel, who “overseas” ad sales on Brittany Ferries’ Voyage magazine as well as all of Dialogue’s ad operations, is making the crossing with a team of swimmers on … Continued

Archant wins coveted PPA Chairman’s Award

Dialogue’s parent company Archant has received the coveted Periodical Publishers Association Chairman’s Award for its “modern and agile approach to publishing”. The award normally honours a specific magazine brand or individual, but this year it went to the Archant group as a company, with very specific mention of its incredible 172 year history and truly … Continued